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Cerado Extends Competitive Intelligence Service Via ’Podcasting’

HALF MOON BAY, Calif. – February 10, 2005 – Everyone wants to use their time more effectively. For the past three years, we’ve been delivering concise, effective competitive intelligence to our customers, when and where it is needed. In particular, we’ve received many positive comments on the design of this report, which was developed to deliver critical competitive analysis information in a compact format that could be easily accessed by individuals in sales and marketing organizations. We’re now delivering this same information in audio format, using the MP3 format made popular by portable music players such as the iPod.

We believe that Cerado is the first company to use the emerging technology of podcasting to deliver competitive information to business professionals by way of MP3 audio files. Why is this important? This capability from Cerado enables business people, and sales and marketing teams in particular, to receive and listen to customized competitive information while in the car, while traveling, or anywhere else a portable audio player can be used (this is really great for those times when an individual doesn’t have time to read a printed competitive analysis document).

We’re excited about this capability, and believe it will help our customers compete even more effectively. And what’s not to like about that?

Read more about Cerado’s Competitive Intelligence Service at


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