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America Votes New York City "Brunch Capital of the United States"


Orange Juice Crowned America’s Favorite Juice for Brunch

HOUSTON - Should the “Big Apple” be renamed the “Big Orange”? According to the Simply Orange® brunch survey, an estimated 41 million Americans* believe that New York City should be named the “Brunch Capital of the United States”1, and 68 percent of those surveyed agree orange juice should be the official juice of brunch.

The meal universally recognized and embraced for its laid back, family-friendly atmosphere has made a name for itself in the Empire State. Conducted by Kelton Research in March 2011, the Simply Orange brunch survey shows that New York City’s brunch culture trumps all other bustling metropolises, including cities such as San Francisco, Los Angeles and Chicago.

A glass of orange juice lies at the heart of this meal for many Americans, especially in the Northeast. Of those surveyed, 70 percent of Northeasterners, more than any other region, feel that orange juice should be the official drink of brunch.

“Brunch really isn’t complete without orange juice, and the fresh-squeezed taste of Simply Orange is the perfect complement to any brunch. And now Americans have spoken, telling us that orange juice is the top juice choice during their favorite in-between meal,” said Allison Barrett, Group Marketing Director for Simply Orange. “We also found that where you brunch is important, too. Whether you’re a local or just visiting ’the city that never sleeps,’ brunch is an integral element to enjoying New York City.”

Faced with competition from large cities across the United States, New York City prevailed as the place most associate with brunch. Nearly half (46 percent) of those surveyed indicated that New Yorkers take brunch more seriously than those in any other city -- double the combined amount of those who voted for San Francisco (13 percent) or Los Angeles (10 percent). In addition, 44 percent of Americans attest that when visiting New York, brunch would be an important part of the experience there.

Highlights: Simply Orange Brunch Survey

*Sixty-eight percent of Americans agree that New York City, more than any other, should be considered the brunch capital of the United States.
*More than two in three (68 percent) Americans think orange juice should be the official juice of brunch in the U.S.
*70 percent of Northeasterners, more than those in any other region, feel that orange juice should be the official drink of brunch
*More women than men (48 percent vs. 40 percent) think that eating brunch in New York City is an important part of experiencing the culture.
*Americans think brunch would be a crucial part of the experience when visiting New York City (44 percent).
San Francisco: 27 percent
Los Angeles: 21 percent
Chicago: 19 percent
Washington DC: 18 percent
Dallas: 9 percent

About this Survey
The Simply Orange Brunch Survey was conducted by Kelton Research between March 17 and March 31, 2011 through an email invitation and online survey. Quotas are set to ensure reliable and accurate representation of the total U.S. population ages 18 and over. In this particular study, the survey results do not vary by more than +/-3.1 percentage points.

About Simply Orange
Since the launch of the Simply Orange Juice Company’s flagship product, Simply Orange® orange juice, the Simply line has established an impressive share in the chilled juice category. Committed to creating not-from-concentrate juices and juice drinks that offer consumers a premium fresh-squeezed taste experience, the Simply portfolio includes Simply Lemonade®, Simply Limeade®, Simply Apple®, and Simply Grapefruit®. Simply juices and juice drinks are available in a variety of sizes: 59 fl. oz. carafe, 13.5 fl. oz. carafe, and 89 fl. oz. package.

1More than other metropolises such as San Francisco, Los Angeles, Washington, DC and Chicago.

*According to an online survey of 1,000 nationally representative Americans ages 18 and over in which 18% of the total respondents selected New York City. Given that the sample of 1,000 is representative of the approximately 229 million American adults living in the United States, 18% of this figure renders approximately 41 million Americans.


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