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TNS Strengthens Presence in Latin America


Opening of a New Regional Office in Miami and the Appointment of Gustavo Alvarez

London - TNS, the world’s largest custom research company, has announced the opening of a new office in Miami to serve regional clients across Latin America. This new office will be led by Gustavo Alvarez, who joins TNS as Regional Accounts Director, Latin America.

“Establishing an office in Miami with a strong regional focus, will further strengthen our ability to support our multi-national clients across Latin America,” says Ignacio Galceran, CEO of TNS Latin America. He continues, ”We are thrilled that Gustavo will be leading this new operation. He has a wealth of experience in servicing global and regional clients and he will play a key role in driving our ambitious growth plans in the region.”

TNS has been conducting research in Latin America for more than 30 years and it has one of the largest operations in this high growth region employing over 600 people and covering 15 countries.

Gustavo Alvarez brings over 25 years experience in the research industry to TNS. He was co-founder and CEO of Kitelab USA and has held regional roles with Synovate, Ipsos, Research International and NFO, as well as research positions in Mexico. Alvarez’s extensive experience in multi-national business and his strong research credentials, make him a highly sought-after speaker and consultant.

Alvarez holds a BS degree in Actuarial Sciences and a graduate degree in Applied Statistics from the Instituto Tecnologico Autonomo de Mexico (ITAM). He spent more than ten years teaching and lecturing on marketing research, statistics and sampling techniques in various universities in Mexico.

About TNS

TNS is the global leader in custom market research delivering actionable insights and research-based business advice to clients around the globe so they can make more effective business decisions. TNS offers comprehensive industry knowledge within the Consumer, Technology, Finance, Automotive and Political & Social sectors, supported by a unique product offering that stretches across the entire range of marketing and business issues, specializing in product development & innovation, brand & communication, stakeholder management, retail & shopper, and qualitative research. Delivering best-in-class service across more than 80 countries, TNS is dedicated to discovering growth opportunities for its clients in an ever-changing world. Through its pioneering and innovative culture, TNS understands the latest marketing challenges and research techniques, being the first to discover and solve new marketing issues for clients.

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TNS is part of Kantar, one of the world’s largest insight, information and consultancy networks.

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About Kantar

Kantar is one of the world’s largest insight, information and consultancy networks. By uniting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at each and every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.

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