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A Counterintuitive Way To Obtain High-Quality Referrals the Focus of Automotive Marketing Bootcamp Keynote


“All things being equal, people will do business with, and refer business to, those automotive dealers they know, like and trust.” – Bob Burg

And, while that might sound easier said than done, attendees at the highly anticipated 2011 Automotive Marketing Boot Camp in Orlando are going to learn how to do just that.

Burg is a National bestselling author and much sought-after business development speaker. He is known for his powerful presentations delivered in a dynamic and humorous style, which keeps his audience engaged and able to put their new skills to work immediately.

The automotive community has embraced Burg for his critically acclaimed book and CD series, Endless Referrals: Network Your Everyday Contacts Into Sales. The book has sold over 200,000 copies and continues to be used as a training manual for top sales organizations throughout the world. The Endless Referrals CD series has been extremely effective in the automotive industry in helping dealer sales professionals and dealer principals rethink their sales and marketing strategy.

In addition to working with the automotive community, he speaks for corporations and associations internationally, including fortune 500 companies, franchises, and numerous direct sales organizations.

Many dealer professionals know Burg for his national bestseller, The Go-Giver. It has been heralded as a new business classic and to date has been translated into 18 languages. The Go-Giver is Burg’s fourth book to top 150,000 copies sold.

Burg will deliver the Keynote address on Sunday April 17th at the Automotive Marketing Boot Camp to the leading dealerships that are focused on leveraging Burg’s proven ‘success formula’ to improve their sales and marketing model.

Brian Pasch, CEO of PCG Digital Marketing, is quoted, “We are thrilled to have Bob speak at the Automotive Marketing Boot Camp. He is revolutionizing the way car dealers all over the country are doing business and I know every dealer professional that attends is going to be amazed by Bob’s presentation.”

The Automotive Marketing Boot Camp is being held April 16-18th in Orlando and is organized by PCG Digital Marketing. For more information or to register, please visit

To learn more about Bob Burg, please visit where you can download a free chapter of his best selling books, watch updated video presentations, and read the latest article on his blog.

About the Automotive Marketing Boot Camp
The Automotive Marketing Boot Camp brings together the nation’s leading dealerships and top marketing experts for an intense 2-day, hands-on training and educational experience.

Topic to be covered during the 2011 Automotive Marketing Boot Camp include Internet marketing, social media engagement strategies, lead management, BDC optimization, video optimization, reputation management, Google Places optimization, blogging content creation, website analytics, Automotive SEO and more.

The Automotive Marketing Boot Camp is very unique and effective because participants receive preparation materials in advance of the class and come fully prepared to engage in actual demonstrations. Participants use their own accounts during the classes so that they can then continue to work with them on their own long after the boot camp.


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