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Azigo, Inc. Expands Executive Team To Give Individuals Control Over Their Online Advertising Profile


WELLESLEY, MA – March 25, 2011 – Azigo, Inc. ( announced today a new lineup of senior executives. This enhanced team is poised to deliver a free-to-consumer downloadable app that addresses the privacy crisis created by the excesses of 3rd-party behavioral tracking, and provides a solution to the do-not-track problem in the interactive advertising industry.

Shan Franklin was appointed Vice President of Business Development. Franklin is a nearly 20-year veteran of the digital advertising and publishing industry, having led sales and business development teams at companies such as Adify, ZEDO, Adflight, and Internet advertising pioneer, Flycast Communications.

Valeska O’Leary was appointed Director of User Experience. A user experience architect, O’Leary has an eclectic background covering information architecture, interaction design, and application development with companies such as IDG, Biogen, Wolters Kluwer/UpToDate, Fidelity, State Street, and Microsoft.

Paul Trevithick, Azigo CEO commented on these new appointments:

“We are excited to have Shan and Valeska join our team. Shan is an experienced leader at bringing revolutionary new products to the advertising industry. He will lead our initial sales effort to publishers, ad networks, and advertisers. Valeska brings a sensibility to what real people actually do online that will shape Azigo as a universal tool for privacy protection and identity management for online and mobile platforms.”

Laurent Ohana, managing partner of Parkview TMB - - an investor in Azigo, was elected Executive Chairman of Azigo. Commenting on Ohana’s new role, Trevithick stated:

“Azigo is positioned to take advantage of structural changes that will rewrite the rules of behavioral targeting and online advertising in general. I asked Laurent to assume a more active role with Azigo to help us navigate new strategic initiatives including fund raising and strategic partnerships.”

Azigo, Inc. - - is a leading developer of user-centric, identity and personalization technology for the web and mobile devices. Azigo’s products provide individuals with visibility and control of the data collection activities of third parties. By partnering with Azigo web publishers, merchants, advertisers and service providers can establish a trusted, direct relationship with their users, gaining higher quality, opt-in data that can be used to improve personalization, service, conversion, and advertising.



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