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Chicago Area Brides-To-Be Take Their Mark To Find The Perfect Wedding Dress


WeddingWire giving away free wedding dresses at the Running of the Brides® sale on April 8th

CHICAGO, IL – March 22, 2011 – Filene’s Basement is eager to announce the next running of their world-renowned bridal event, Running of the Brides®, at their North State Street location in Chicago, Illinois on Friday, April 8th. Hundreds of brides-to-be will camp out at the Filene’s Basement in anticipation of the 8:00am opening.

To celebrate again this year, Filene’s Basement has teamed up with, the nation’s leading wedding technology company, to offer a few lucky brides-to-be the chance to win one of the free wedding dresses at this event. Brides-to-be from all over the South, along with the very lucky winners, will be able to choose from over 1700 brand name and designer wedding gowns, which are otherwise priced between $249 and $699. For contest rules and entry, visit

Filene’s Basement’s World Famous Bridal Event, Running of the Brides® has been a part of the framework of the wedding industry since 1947. Much like the Running of the Bulls in Pamplona, Spain, the Running of the Brides® event has become a national phenomenon. When the clock strikes 8:00am, brides-to-be will sprint into the store to have the opportunity to buy the wedding gown of their dreams at an incredible discount.

“WeddingWire is thrilled to join Filene’s Basement again this year to promote the 2011 Running of the Brides® sales across the country,” says Sonny Ganguly, Chief Marketing Officer, WeddingWire. “Providing wedding planning brides-to-be with the opportunity to cross this major task off of their wedding checklist is a thrill and we’re so excited to be involved again!”

The early birds and their bridal party team of helpers will arrive in the pre-dawn hours of Friday morning to grab their spot in line. After strategizing their plan, stretching their legs, sporting their matching costumes and maybe even snoozing, these teams will be ready to go for their gowns when the doors open.

The Chicago Filene’s Basement will be open for the one-day sale at 8:00am and close at 9:00pm. Checks, credit cards, and cash will be accepted. For more information and the chance to win a free wedding dress, go to

About WeddingWire, Inc., the nation’s leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 200,000 local wedding vendors, from wedding venues to wedding photographers to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools for weddings, including wedding websites, all at no charge. For wedding professionals, WeddingWire provides free online management tools creating the only market opportunity that gives local businesses control over their clients, reviews, leads and performance. Businesses that join the WeddingWire Network appear on and other leading sites, including (NYSE: MSO), and (both part of eHarmony), and (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).

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 Running of the Brides
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