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The San Francisco Concierge Association (SFCA) Previously The (NCAA) Northern California Concierge Association Hosts Biennial Concierge Trade Show and Gala April 12th


(SAN FRANCISCO, CA) March 18, 2011 – The San Francisco Concierge Association (SFCA) previously known as the Northern California Concierge Association (NCAA) is hosting its biennial Concierge Trade Show with a gala celebration immediately following.
The Concierge Trade Show will be held on Tuesday April 12th , 2011 at the San Francisco Hilton Union Square located at 333 O’Farrell Street, San Francisco The Golden Gate Ballroom will showcase concierge business partners from 1pm to 4pm.
The Concierge Trade Show will be followed by a Gala Celebration for the Concierge Partners their on Tuesday, April 12th 2011 from 5-7pm at the Julia Morgan Ballroom ( located at the Merchants Exchange at 465 California Street, San Francisco.
“We consider this to be the largest networking event for the hospitality industry in the Bay Area,” said SFCA President, Kathy Cady. The Concierge Trade Show brings together hotel management, sales and marketing teams and concierge and guest services professionals in the hospitality and tourism industry. Everyone invited will have the opportunity to interact with our partners who represent the tour and travel, food and wine, arts and entertainment industries, the various Chamber of Commerce’s, neighborhood communities, and educational services in the San Francisco Bay Area.
This is an ideal event for partners who wish to showcase their products and services. Attendance at the trade show is by invitation only. Co-Chairs for the event and Gala for 2011 are Ric Lee and Calvin Lam. For more information contact or visit
About the San Francisco Concierge Association (SFCA)

The San Francisco Concierge Association is a non-profit professional organization of hotel-employed concierges. We represent over fifty of the top hotels, resorts, and country inns in the San Francisco Bay Area. With membership currently at more than one hundred and fifty concierges, we are still growing. While the majority of the membership is based in San Francisco, our membership coverage extends north into the Napa and Sonoma Valleys, to the East Bay and south to the Monterey Peninsula and Carmel-by-the-Sea. At this time, membership is available to any hotel-employed concierge that works a minimum of twenty hours at a lobby desk or on the “concierge level” of a hotel.
The SFCA is headed by President Kathy Cady and a Board of elected officers who offer leadership and guidance. Each position on the Board requires a two-year commitment by a current member of the association. The Board meets prior to each of the monthly membership meetings to discuss association business. Our monthly meetings are for all SFCA members, invited speakers, and guests only. The SFCA Board operates under a set of bylaws and a code of ethics that have been in place for nearly thirty years.
In a continuous effort to encourage the pride and esteem of our organization, the SFCA is proud to participate in a variety of charitable causes on a local and national level.
The San Francisco Concierge Association is a fun and social group that takes the profession of concierge very seriously. We are very proud to promote one of the best places on earth, the San Francisco Bay Area.
Please direct any questions that you may have about the San Francisco Concierge Association (delete to President, Kathy Cady, at



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 Concierge Events April
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 Bay Area Tourism, Events

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