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BMW Group Presents MINI Cooper to Woodcliff Lake Police Dept. MINI Carries DONíT TXT & DRIVE Message


Woodcliff Lake, NJ - The BMW Group message of DONíT TXT & DRIVE became local and mobile this afternoon as BMW of North America presented the Woodcliff Lake, NJ Police Department with a specially emblazoned MINI Cooper hartop.

BMW of North America President/CEO Jim OíDonnell handed the keys to Police Chief Anthony Jannicelli and Mayor Joseph LaPaglia who received the MINI on behalf of the Borough of Woodcliff Lake. ďAs a car company we value safe driving as much as we do having a safe community,Ē said Jim OíDonnell. ďAll of us in BMW Group believe strongly in DONíT TXT & DRIVE and this MINI will carry that message wherever it goes and be a powerful reminder of a serious issue.Ē

ďThis vehicle drives home a critical point,Ē said Woodcliff Lake Police Chief Anthony Jannicelli. ďA driver taking his eyes off the road for five seconds at 60 miles per hour to just read a text message travels the length of football field essentially with his eyes closed.Ē

BMW of North America is a long-time citizen of the Woodcliff Lake community, having located its headquarters to the borough in 1989. The newest Woodcliff Lake police vehicle went into service immediately after the presentation and will be used for local community service programs of the police department.

BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, a strategic design consultancy in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Groupís global manufacturing network and is the exclusive manufacturing plant for all X5 and X3 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car and BMW Sports Activity Vehicle centers, 138 BMW motorcycle retailers, 103 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Groupís sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

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