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SAS® Web Analytics expert to present at eMetrics Marketing Optimization Summit


CARY, NC - SAS, the leader in business analytics, will demonstrate SAS Social Media Analytics, SAS for Customer Experience Analytics, SAS Web Analytics and SAS Real-Time Decision Manager in Booth 201 at the eMetrics Marketing Optimization Summit, March 14-15.

SAS Web Analytics expert Retha Keyser is joined by Peter Kear, Vice President of Sales and Marketing at IS Solutions, to discuss ho w to use customer analytics to show customers that you’re listening in “How to Stop Annoying Your Customers” on March 15 at 9:50 a.m. in the Analytic Insight Theater (Yerba Buena Ballroom).

SAS is also sponsoring the Web Analytics Wednesday networking event on Tuesday, March 15, at 6 p.m. in the Atrium.

SAS Social Media Analytics, SAS Web Analytics, SAS Real-Time Decision Manager and SAS for Customer Experience Analytics are part of the SAS Customer Intelligence suite, which enables companies find the most profitable growth opportunities, take the best marketing actions and maximize cross-business impact. Customers worldwide using SAS to support customer initiatives include DeutschlandCard, First Citizens Bank, Grupo Santander, Staples, Wakefern Food Corp. and Wolters Kluwer.

The eMetrics Marketing Optimization Summit takes place at the San Francisco Marriott Marquis on March 14-15.

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .


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