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Business Blogging Increases Google Rankings and Traffic - Blogger Displays Live Proof on Site


Web Promotion Specialist and Author Tinu Abayomi-Paul responds to skepticism about blogging as a business tool with live, clickable results of current keyword positions in the search engines.

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Small and large businesses alike, are considering blogs for marketing, as communication channels, to facilitate better public relations, for cost-effective market research, to “humanize” the image of a corporation, to network, or for a myriad of other long-term solutions.

In response to questions about the interim, short-term benefits of blogging, Abayomi-Paul named enhanced online discoverability as number one.

“Blogging can be one of the fastest ways to help your new clients find you. This isn’t just due to the speed with which proper implementation of RSS can help publicize your site. Blogs, configured properly, are natural search engine traffic magnets,” she explains.

The desire to back up this claim with hard evidence led to the live display on her site of the fairly difficult keyword terms for which she used blogging to rank well. The sampling on her site only shows about the top 9% of the 1400 keyword phrases she received traffic for in November 2005. Nevertheless, clients were impressed with the clickable grid of first page rankings in Google at her site.

“Most people are surprised by how quickly and easily a few simple changes to a business blog and its configuration can generate such quick and extensive penetration in the search engines.”

The original results were achieved in a few weeks, without violating any standard search engine ethics, or the use of comment spam, spings (frivolous pinging) and splogs (blogs with no original content).


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