Hearst Magazines To Host ’Arts And Culture’ Hub At Social Media Week NYC

NEW YORK, Hearst Magazines announced today that it will serve as the ‘Arts and Culture’ Content Hub host during Social Media Week New York (SMW), February 7-11 (http://socialmediaweek.org/newyork/). During that week, Hearst will curate several sessions to be held at Hearst Tower, two of which have been spearheaded by iCrossing, a global digital marketing agency owned by Hearst.

SMW is a global platform that connects people, content and conversation around emerging trends in social and mobile media. The ‘Arts and Culture’ Hub will bring together some of the leading individuals and companies in media, art, entertainment and lifestyles. Themes and topics include art, food, photography, design, fashion and luxury.

Hearst’s roster of SMW sessions include:

* ‘Social Media and Social Styling: Can the Next Rachel Zoe Be Found Online?’, Monday, Feb. 7 from noon to 2 pm/est
* ‘The Big Shift: Brands, Media and Consumers in a Real-Time World’, Monday, Feb. 7 from 3:30 – 5 pm/est]
* ‘The Celebrity Spokesperson in the Digital Age’, Wednesday, Feb. 9 from 3 – 5 pm/est
* ‘The New Food Reviewers: Is Social Media Making Us Savvy or Snarky?’, Thursday, Feb. 10 from noon – 2 pm/est (Urban Theater)
* ‘From the Good Housekeeping Research Institute Test Kitchen: Tips on How to Blog and Photograph Food’, Thursday, Feb. 10 from 3-5 pm/est (exclusive event; limited to 25 people)
* The sessions will be held on the 44th floor of Hearst Tower (with the exception of the ‘New Food Reviewers’ panel, which will be in the Urban Theater on the third floor)

Attendees must register for each session individually. Most events are complimentary and open to the public. To see the full schedule of Social Media Week NYC events and to register, please visit: http://socialmediaweek.org/newyork/schedule.

About Hearst Magazines
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world’s largest publishers of monthly magazines, Hearst Magazines publishes nearly 200 editions around the world, including 14 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst Magazines is a leading publisher of monthly magazines in the U.S. in terms of total circulation (ABC June 2010) and reaches 73 million adults (Spring 2010 MRI).

Hearst Magazines Digital Media, a unit of Hearst Magazines, is dedicated to creating and implementing the digital strategy for Hearst’s magazine brands and other sites which serve the company’s consumer audience. The unit has launched, re-launched or acquired 24 websites and 10 mobile sites for brands such as Cosmopolitan, Popular Mechanics, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as digital-only sites such as Delish.com, a food site in partnership with MSN; TheDailyGreen.com; MisQuinceMag.com; RealBeauty.com; social shopping site Kaboodle.com; and consumer health site RealAge.com. Hearst Magazines has published more than 50 apps and digital editions for the iPad, iPhone and iPod Touch, as well as the Droid platform, including enhanced digital issues, utilities, special content and games based on its popular brands.

About Social Media Week
Social Media Week (http://socialmediaweek.org) is one of the world’s most unique conferences, providing global perspectives on emerging trends in social and mobile media. In 2010, the conference was hosted in eleven cities worldwide and attracted more than 18,000 attendees with hundreds of thousands connecting online and through mobile media. Currently city partners and their local advisory boards are creating programs which collectively will consist of more than 500 free to attend events worldwide this February 2011. Social Media Week is owned and operated by Crowdcentric Media LLC.