Schematic works with Google on the Google Art Project

NEW YORK — Schematic, a WPP Digital company, announced it was chosen by Google to work on an exciting new site, the Art Project, powered by Google, an innovative platform bringing the world’s great museums and artworks to the Internet. Schematic supported the design and development of the Art Project’s user experience, bringing to life Google’s vision for first-of-its-kind access to the world of art through an interactive digital environment.

To put the emphasis on each museum and its artwork, Schematic worked with Google’s team to design and co-develop a deceptively simple, immersive interface design. The project uses a number of Google APIs, including Street View, Picasa, YouTube, Google Docs, Goo.gl, Account and Google Scholar in a Java-based web application.

“We’re honored to have been chosen to work with Google,” said Trevor Kaufman, CEO of Schematic. “Art Project is going to change the way we experience art, bringing Florence’s Uffizi Gallery to students in the US, or bringing Berlin’s Gemäldegalerie to art lovers in Africa. We used Google’s best tools to bring users closer to the art here than they can get at the actual museums.” Behind the scenes video of the creative and development process for Art Project, powered by Google, are available on YouTube.

About Schematic
Schematic, a WPP company, creates powerful interactive experiences for the world’s largest brands. Servicing Fortune 1000 companies including Target, Nokia, Comcast, NBC, Dell, and Microsoft, the firm develops user-focused digital marketing and innovation solutions that help clients build brands and delight customers across channels. Recognized by both Advertising Age and AdWeek as one of the industry’s most innovative firms, Schematic is headquartered in New York. For more information, please visit http://www.schematic.com.