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New Year Brings New Agency to Philadelphia – Philly Marketing Labs


PHILADELPHIA, Pa. – Team and A Dream, a Philadelphia-based internet marketing agency founded in 1993, proudly announces its reformation as Philly Marketing Labs, viewable at The rebranding of the company is a reflection of a new focus that also includes the addition of several new team members and an innovative approach to digital marketing.

Philly Marketing Labs combines the strategic use of Conversion Optimization, Actionable Analytics and a strong focus on the Human Element. This unique blend allows Philly Marketing Labs to put their clients on the cutting edge of the Internet marketing world. The new team members at Philly Marketing Labs are experts in essential digital marketing arenas such as Search Engine Optimization (SEO Services), Paid Search (PPC Services) and Social Media Marketing (SMM Services).

Bechara Jaoudeh and Skip Shuda, creators of Philly Marketing Labs attribute their success in assembling a high level marketing team to their unique, entrepreneurial growth and governance model; “We’ve been able to attract national level talent through our unique profit-sharing program. It’s not for everyone - and as a result our culture is emerging as very entrepreneurial and results focused”, Co-founder Skip Shuda says.

One thing that makes Philly Marketing Labs different from most Internet marketing firms is their strong focus on analytics. A reflection of this focus is their creation of dashboards customized to the goals of their business clients; “Measuring results and dynamically steering based on analytics allows our clients to react quickly to changing market conditions and to capitalize on opportunities early”, Shuda explains.

This approach is intended to give their clients the edge they need to stay ahead of their competition in the ever-changing online marketing world. Philly Marketing Labs helps mid-sized, traditional businesses maximize their visibility and profitability on the Internet.

“PML works with clients in traditional businesses that want to leverage the Web in industries such as financial services, healthcare, information technology, construction and manufacturing. Traditional mid-sized businesses are seeking a partner who can marry their insights into their prospects and clients with best practices from social media and Internet marketing. We work side by side with our clients to drive results for their business,” Shuda explains.

With a strong focus on taking their clients from “Visibility to Profitability”, Philly Marketing Labs is poised to make a big impact on the digital marketing world in 2011. For more information about PML, go to


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