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Piper Picks Up Another Leading ESP


SIMI VALLEY, CA — February 2, 2005 —Piper Software today announced it has entered into strategic partnership with high-profile Email Service Provider CheetahMail.

CheetahMail’s customers will gain access to Piper’s critically acclaimed Inbox Snapshot service—a real-time, online reporting system that allows marketers to see how their email messages will appear in 40 popular email programs. Piper’s auditing services were recently ranked number one by JupiterResearch.

“Up until now—there hasn’t been a simple way to see how an email will look in all the different email clients that people are using out there,” explains Robb Wilson, General Manager of Piper Software. “By making this tool available to their customers, CheetahMail is giving its customers an easy way to protect their brand and ensure that messages look great across the board.”

”Utilizing the most advanced features empowers our clients to concentrate on their ultimate goal: communication, information, and ecommerce. We are confident that our partnership with Piper Software will build upon our pledge to provide our clients with the finest technology,” says Matthew Seeley, COO of CheetahMail.

The Simi Valley company’s roster of clients includes e-Dialog, UNICEF, TigerDirect, Healthology, Delivra, Weil Lifestyle, and Verilogix.

About Piper Software
Piper Software makes EmailAdvisor—a real-time, online service that lets you see exactly how your email message will look in over 30 popular email clients, as well as where it will be blocked or filtered as spam—all in under 10 minutes. EmailAdvisor was recently ranked the #1 email delivery tool by JupiterResearch. For more information on how Piper can help you maintain excellent ISP relations and increase campaign ROI, visit

About CheetahMail
CheetahMail, an Experian Company,, an email marketing and customer intelligence solutions firm, serves over 350 category-leading clients in industry verticals including retail, technology, financial, entertainment, B2B and travel. CheetahMail’s technology and service offerings are designed for companies that want to increase their brand equity through customer retention and acquisition management. CheetahMail was founded in 1998 and is located in New York City and Los Angeles, California. CheetahMailUK, a subsidiary of Experian is located in Surrey, Weybridge.



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