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Trends in Mobile Marketing


Thinking of mobile marketing trends over the next year or two does seem to have practical orientation. But, making an assessment of mobile marketing trends in a decade’s time from now doesn’t appeal realistic at all. However, it is quite significant to note here and predict where exactly the technology will lead its way in a time span of 10 long years from now, and how useful it’d be in the context of mobile marketing. perceives mobile advertising as one of the biggest trends in that will flow the decade. In fact, the trend has already begun and is seen thriving.

The wave of smart phones and location-based social media applications will pave the way to deliver product advertorials. The smart mobile phones regime which has already been on the rise will provide an interactive way to talk directly to the product manufacturer. The GPS systems in smart phones will allow marketers to know where a user is in relation to the ads that they have to serve. In the next decade, mobile devices will not just be a method of communicating and gathering information, they will be the way many people pay for goods and services.

It is quite obvious that mobile trends will continue to surge, and this is evident from the very fact that even politicians are going crazy by using the mobile marketing methods. Political campaigns have already started to use mobile marketing. The campaign of then Senator Obama capitalized on the near universal cell phone usage of younger Americans to create mobile applications and text message systems to communicate with potential voters and supporters.

As per the Trends in Mobile Marketing research, Asia is a fast emerging as biggest market for mobile marketing. Cell phone ownership has sky-rocketed and with over one billion people in China alone, the opportunity for mobile marketing is enormous. Browse through for more info.


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