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Opel Innovation: Everything for the iPhone – Opel FlexApp


* Opel rolls out series of tools to help drivers, shoppers and music lovers
* iPhone users experience Astra SportsTourer highlights with Augmented Reality
* Special Astra apps allow iPhone users to star in their own advertisement

Rüsselsheim. Opel innovation now extends to iPhone users. Opel FlexApp, a series of tools in an iPhone app, are designed to help with everything from parking, shopping, vacations, business and finding the right playlist to suit a mood – offering drivers useful tools that help reach a destination in a simple, efficient and enjoyable way.

And, Astra fans get a special surprise: Three fun additional applications that allow them to star in their own Astra ad, listen to some tunes or try their hand at an Astra driving game.

“Innovation is in our genes. Our engineers recognized that iPhone users increasingly are demanding software to make their lives easier,” says Alain Visser, Vice President Sales, Marketing and Aftersales. “The Opel FlexApp offers a bundle of tools that can be personalized and used every day, both in and out of the car.”

The idea of the FlexApp is also to enrich it with more tools such as the City Guide to provide an app with a long-life character. This application will grow each year with more tools.

Opel FlexApp for parking, shopping and fun – with personalization

Available at iTunes stores for free-downloading, the Opel FlexApp ( helps users find parking spots, keep track of the time left on the meter and remember where the car is parked. They can also assist in creating shopping lists and finding the best shops. FlexApp can lend a hand in organizing the next holiday. Users can even record a memo and send it – once they have safely parked the car.

Need to chill out after a hard day at work? Opel FlexApp will create playlists based on a mood. Don’t like one of the selections? Users can simply skip to the next song and the FlexApp Mood Player changes the song.

The Hot Spot function helps to select key points of interest and contact details of e.g. Opel dealers, restaurants, hotels. Users will be guided to their preferred location via routing, and they can choose between the fastest and shortest route and export the configuration to Google Maps or Navigon.

True to Opel philosophy, the FlexApp is flexible in that it can be personalized. Users have the option of customizing their home screen. The six tools can be relocated and activated/deactivated on the home screen. Users can select all or only one to utilize any given day.

Opel InnovationApp for Astra Sports Tourer

This iPhone App ( offers drivers a journey through some highlights of the new Opel Astra Sports Tourer featuring Augmented Reality. It allows users to experience the benefits of Opel innovations like FlexRide and FlexFold.

AstraApps let users star in their own video

In addition, Opel has created three additional apps for Astra lovers.
YouStar ( is a personalized video clip which allows users to headline in an Opel Astra TV commercial. Users can choose their own photos and integrate them in an Astra video. Then, they can share it with friends by email, facebook or on YouTube.

YourBeat ( allows users to customize audio streaming. With this app, users can get their own personal Astra Soundtrack via Live Radio Streaming. They can choose between three styles of music – R´n´B, Acid Jazz and Lounge Music.

YourCoup ( is a driving game, where users can drive in the new Astra. Start a mission, feel the thrill, enjoy dynamic driving and advanced technology. Players use Opel features like AFL+, FlexRide and Opel Eye front end camera system to complete various missions. Regulars are encouraged to post their high scores on Opel’s Facebook page. To date, more than 19,000 users have taken YourCoup for a ride.


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