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Cécile Conaré named CEO of Firefly Millward Brown UK


LONDON — Firefly Millward Brown today announces the appointment of Cécile Conaré as CEO of the UK business and Director of Firefly Millward Brown Europe. Reporting to Krzysztof Kruszewski, member of Millward Brown’s European Board and Chairman of Firefly Millward Brown Europe, Conaré will lead a world-class qualitative team in London that helps Fortune 500 Clients drive brand success by unveiling the elusive and explaining the “why” behind consumer behaviour, choice and preference.

Cécile has worked at Millward Brown for 10 years across both qualitative and quantitative research, most recently as European Qualitative Manager at Firefly Millward Brown. She developed her passion for consumer insight during an inspiring graduate internship at Apple Computers, France where she combined consumer-centric best practices with the skills of inquiry and implementing methodologies that she learned while studying Political Science and French rhetoric. She added a creative and design twist to her business recommendations by moving to London to work as a senior planner at Tequila and senior strategist at Wolff Olins. Having worked for 20 years in different marketing industries across two countries has nurtured her enthusiastic taste for eclecticism and new ventures.

Krzysztof Kruszewski, Chairman Firefly Millward Brown Europe commented on her appointment: “Cecile has a unique combination of excellent management skills and full blood qualitative expertise. She is a pleasure to work with and I am looking forward watching her lead a thriving qualitative research business helping brands leverage their understand of consumer behaviour in their go-to-market strategies and redefine qualitative research for the 21st century.”

Cécile Conaré commented: “I am thrilled to join a team that combines a strong supportive spirit with a true passion for excellence. Ours is the ultimate people business. Only by connecting with, and relating to real consumers can we decode the most critical and actionable insight for our client’s communications and business strategies. Our Firefly team in London is a diverse family of experienced researchers and project managers that are known for their best-in-class expertise in running global projects seamlessly for a world class roster of clients.”

About Millward Brown
Millward Brown is one of the world’s leading research agencies and is expert in effective advertising, marketing communications, media and brand equity research. Through the use of an integrated suite of validated research solutions — both qualitative and quantitative — Millward Brown helps clients build strong brands and services. Millward Brown has more than 78 offices in 51 countries. Additional practices include Millward Brown’s Global Media Practice (media effectiveness unit), The Neuroscience Practice (using neuroscience to enhance traditional research techniques), Millward Brown Optimor (focused on helping clients maximize the returns on their brand and marketing investments), Dynamic Logic (the world leader in digital marketing effectiveness) and Firefly Millward Brown (a global qualitative research business). Millward Brown is part of Kantar, WPP’s insight, information and consultancy group.


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