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Mobile Tuesday Has Put Mobile Shopping On The Map


As Black Friday continues to give way to Cyber Monday in holiday sales, Mobile Tuesday is making a presence. It is one that is sure to gain more press later this year.

While social networking and media boost a company’s image, it is mobile marketing that will be the catalyst to make shoppers buy this year. With competition getting ever tighter, your business should log-on to to keep up to date on all the latest mobile marketing trends.

Last year businesses saw the impact of social marketing and texting as a matter of keeping up their corporate image. Mass Twitters and blogs constantly plastered in customer’s faces made them more aware of company discounts. However, while such campaigns don’t cost much, the return on investment ratio is difficult to determine from these social networking campaigns.

This year the tables will be turned as technology experts say social networking methods will be incorporated into mobile marketing techniques that will lure customers to shop and buy directly from their mobile device.

John Cashman, vice president of product development for JAGTAG says, “While Facebook offered people a “Like” button to have brand news appear within their news feeds, brands will need to use mobile opt ins through keywords or 2D barcodes in order to push out mobile marketing messages to them.” He says the mobile ‘opt in’ will allow brands to engage new customers and test mobile campaigns and mobile websites.

These mobile campaigns will no doubt be linked to business websites allowing customers to opt in and buy right from their mobile device. Cashman says old fashioned tactics like sweepstakes and coupons will entice consumers to join a brand’s mobile database thereby increasing opt in rates. Thus, mobile marketing will give a whole new meaning to brand loyalty, traditionally gained through image and logos.

The wave of mobile marketing is changing how customers shop just as the internet has changed the retail landscape for the last 10 years. Now we must wait and see how mobile marketing and cyberspace will link to form an easier and unilateral shopping experience.


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