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Helzberg Diamonds Renews and Expands Relationship with Epsilon for Multichannel Marketing Support


Epsilon to Continue Providing Consumer Database Marketing Services; Expands Relationship to Now Include Strategic Data Services

Dallas, TX - Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived from transaction-rich data, today announced that its Epsilon subsidiary has signed a multi-year renewal and expansion agreement with Kansas City, MO.-based Helzberg Diamonds, a trusted diamond jeweler since 1915.

One of the nation’s leading fine jewelry retailers, Helzberg Diamonds operates 234 stores across the United States as well as an online store, and is a wholly owned subsidiary of Berkshire Hathaway, Inc.

Under the terms of the renewal agreement, Epsilon will continue to support multichannel direct marketing efforts focusing on customer acquisition and reactivation, retention, and cross-selling. A client since 2007, Epsilon will continue hosting and managing Helzberg Diamonds’ customer marketing database. Specific services include data management, marketing campaign planning, campaign execution and reporting, and analytic services to support customer profiling and targeting efforts, all of which improves customer targeting, retention and marketing ROI.

In addition to these services, Helzberg Diamonds will now also leverage Epsilon’s TargetPlus™ file, which provides rich demographic data used to further optimize Helzberg Diamonds’ multi-channel marketing efforts through micro-targeting of customer segments. This data source will provide a more complete profile of Helzberg Diamonds’ customers and enable them to better target and personalize communications.

“Epsilon has been an extremely valuable partner for the last few years, and we look forward to continuing to work together and evolve our marketing strategies to meet the changing marketplace,” said Beryl Raff, Chairman and CEO of Helzberg Diamonds. “We are pleased with Epsilon’s flawless execution, unparalleled support, and deep understanding of our marketing initiatives.”

According to Bryan Kennedy, president of Epsilon, “Helzberg Diamonds is a progressive retailer that truly embraces customer-centric marketing. Epsilon is uniquely positioned to provide the technology and vehicles, such as the data and marketing platform, to enable Helzberg Diamonds to create greater value for customers across multiple channels.”


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