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Christian Dior Plans to Hydrate Skincare Products in 2011-2012


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DIOR ANNOUNCES COLLABORATION WITH ICELANDIC GLACIAL

Los Angeles, CA (December 8, 2010) – Parfums Christian Dior and Icelandic Water Holdings ehf have announced that Dior will exclusively use Icelandic Glacial to hydrate its skincare cosmetics products because of its optimal biological properties including brightening efficacy. As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.

Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.

The company, an environmental pioneer in the industry, uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production.

“Icelanders have the longest life expectancies in the world and are known for their natural, healthy skin. Icelandic Glacial, an award-winning natural spring water has long been suspected to have critical health and beauty benefits,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial. “With Icelandic Glacial’s exceptional purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products.”

“For the first time, we have decided to take care of an inert ingredient present at strong concentration in cosmetic formulations: water, and have decided to replace it by a cosmetic active ingredient, Icelandic Glacial water. We are very proud of the results obtained” said Claude Martinez, President & CEO of Parfums Christian Dior.

The first Dior skincare products infused with Icelandic Glacial water will be officially launched in 2012, with pilot productions in 2010 and 2011.

About Christian Dior
Dior, an international company: 32 subsidiaries in 5 continents, 2 industrial sites and 1 research center, more than 8,600 employees, more than 25,200 points of sale worldwide…

Dior Skincare : Science and Creation
With its 40 years of research, Dior Skincare has been able to gain women’s trust and assure the legitimacy and scientific credibility of its products. Linking scientific know-how to the pursuit of beauty is the key to these products whose simplicity allows them to remain timeless. Contributing to the enchantment of women through innovation and high standards of quality, developing products with unparalleled efficacy and creating incredibly pleasant textures: these are the missions of our researchers.

The research surrounding stem cells and the rare natural substances found in the biodiversity of the
Dior Gardens are the secrets of the entire Dior Skincare range.

About Icelandic Glacial Natural Spring Water
As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial delivers a water of exceptional purity to consumers with a “net zero” carbon footprint.
Located in Ölfus, Iceland, Icelandic Glacial is an environmental pioneer in the industry. The company uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production. The source of Icelandic Glacial is the legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago, and which has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy.
Icelandic Glacial was named “Best Water of 2007” by industry experts BevNET, and also received accolades for the “Best Sustainability Initiative” at the 2007 BottledWaterWorld awards.
Icelandic Glacial is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007.

For more information on Icelandic Glacial, go to www.icelandicglacial.com. Follow us on Twitter @IcelandicWater.

For additional information, please contact:
Leland DRUMMOND
Icelandic Glacial
Tel : +1 323 462 6600 / leland@azionepr.com

Jérôme PULIS
Parfums Christian Dior
France & International Communications Director
Tel: +33 1 49 53 85 17 / jpulis@diormail.com

Edouard MAUVAIS-JARVIS
Parfums Christian Dior
International Scientific Communication Director
Tel: +33 1 49 53 85 36 emauvaisjarvis@diormail.com



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