Shelly BMW Of Orange County Confirms, BMW Launches First-Ever User Generated iAD

December 6, 2010 – Buena Park, Calif., – Shelly BMW of Orange County in Buena Park confirms BMW has launched the first-ever user-generated iAD to promote the launch of the all-new BMW X3.
The iAd is Apple’s new mobile advertising network, reaching millions of iPhone and iPod touch users. The focus of the iAD is BMW’s built-to-order program that allows customers to create an entirely customized BMW X3.
The iAd allows an individual to go from dreaming about a new custom-built X3 to having it delivered to their driveway in just a few weeks.
“We’re very excited for our consumers to try this new tool,” said Shelly BMW’s General Manager, Darren Richie. “It will allow users to begin exploring some of the X3’s 70 million unique configurations on the iAd.”
This is the first time ever that a user can customize their own car using iPhone and iPod touch functionality and save it directly to the device.
As one of the largest and fastest-growing BMW dealerships in the nation, Shelly BMW has served Southern California loyally for more than 15 years with some of the highest customer satisfaction ratings in the automotive industry. For more information about Shelly BMW or the 2010 BMW 7-Series, visit us today at 6750 Auto Center Drive in Buena Park or shellybmw.com.
Don’t forget to become of fan of Shelly BMW on Facebook (http://www.facebook.com/ShellyBMWCalifornia), and become a follower of Shelly BMW on Twitter (http://twitter.com/ BuenaParkBMW).

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