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Incentive Solutions adds localized reward selections in 200+ countries


Incentive programs provider Incentive Solutions is completing enhancements to its RewardTrax® incentive technology platform. The most notable improvements will include features that expand support for clients managing reward programs around the globe — from Asia to Latin America, and 200+ places in between.

Businesses of all sizes and shapes use the RewardTrax platform to deliver employee motivation, customer loyalty and channel sales incentive programs. With the new improvements in place, RewardTrax programs with a global footprint will feature localized reward fulfillment. Using a global network of fulfillment partners, Rewardtrax will make it possible for reward program participants in over 200 countries to select regionally sourced rewards, ensuring that they receive, for example, mobile phones that will work with their local telecommunication networks and come with manuals written in their preferred language.

Perhaps of even greater importance is the customization that the new global fulfillment capabilities allow; the rewards in a program can cater to the values and mores of individual cultures.

Steve Damerow, CEO of Incentive Solutions explains that “in a global economy, organizations increasingly strive to centralize control over marketing programs that run across multiple countries. The ability to execute an international loyalty or reward program, one that can overcome the challenges posed by logistics, language and culture, is the next logical step toward perfecting the RewardTrax platform.”

Elaborating further, Damerow explains that “Loyalty and incentive programs drive motivation when they inspire individuals with great rewards – rewards that appeal not only to participants’ personal interests and likes, but also to their cultural values. I feel RewardTrax now offers a dynamic, diverse reward selection that considers the preferences and sensibilities of participants, regardless of where they live. For clients, we’ve made it possible to centralize administration and budget for global programs while keeping them country-specific.”

In most cases the local sourcing of rewards will also result in much faster delivery of rewards to recipients. Incentive Solutions expects to have completed the expanded global support system in the first quarter of 2011.

About Incentive Solutions
Based in Atlanta, GA, Incentive Solutions is a leading provider of business incentive programs, group incentive travel and prepaid card reward solutions. Their customized incentive solutions are designed to help clients strengthen relationships and motivate behaviors integral to reaching organizational objectives. Clients use Incentive Solutions’ array of incentive services for customer loyalty and acquisition, employee recognition and retention, channel partner loyalty, sales force motivation and more.


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