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Social Media Marketing Comes to EPNetonline


Social Media meets EPnetonline. EPNET will hold its 5th Annual Power Networking Conference at the Hilton Garden Inn in Greenbelt, Maryland on November 12 & 13, 2010. This event is designed to help local business owners and professionals interested in networking and forging alliances with other successful business owners and professionals.

Conference activities will include Extreme Speed Networking, Social Media Marketing, Marketing Your Business & Retirement and Wealth-building Workshops, as well as many other opportunities to engage with some of the best Business minds in the Metro Washington, DC area.

One of the guest speakers is Saundra Jackson; she is an excellent Social Media Consultant and owns a company called DIVA Consultant. Jackson says that ”the most common use of social media among small businesses is simply a company page on a social networking site, followed by posting status updates.”

According to a survey done by Network Solutions and the Center for Excellent Service at the University of Maryland’s Robert H. Smith School of Business, The State of Small Business Report, states most U.S. small businesses have a company page on a social networking site like Facebook or LinkedIn. 69 percent post status updates and/or articles of interest on sites like LinkedIn or Facebook. The question that you may be asking yourself is: “Am I on Facebook or LinkedIn?”

Jackson says that ”social media usage has increased to 24 percent from just 12 percent, only one year before. Social media in fact has overcome porn as the number one activity on the web. It helps you convert prospects to customers, because the more customers you have the more sales you have.”

So why Social Media? Well, Jackson believes that social media, first of all, creates a dialogue and engages the target audience. ”It really is the new way to do marketing today. Old School ways simply do not work as efficiently or cost-effectively.”

”Social media increases your internet presence, it expands brand awareness, creates a unique selling proposition, generates publicity both good and bad, and provides search engine optimization benefits, which really means helping you get onto the first page of Google. It helps retain customers and attracts new ones, and it can help you convert prospects into customers,” states Jackson.

”What is Social Media Marketing? Social Media Marketing uses new media rich online tools and content to engage and foster feedback and buzz from existing and new customers. It builds Know-Like-Trust, the KLT-factor... for your business, for the business you’re doing with your customers and your prospects, and generate online communities.”

To join Saundra Jackson and learn more about Social Media Marketing, attend to the Entrepreneurs and Professionals (EPNET) 5th Annual Power Networking Conference at the Hilton Garden Inn in Greenbelt, Maryland on November 12 & 13, 2010 and get more tips on social media and how social media can help a business get more clients/customers and make more sales.

EPNET is an organization created to support current, new and future entrepreneurs and business owners. A unique networking and educational association, EPNET offers members networking opportunities, business-related social events, marketing and advertising outlets, educational seminars, internet presence and a new online social network.

EPNET is designed not only to allow members to network with other like-minded individuals, but also to educate, inspire, challenge, encourage, empower and provide legacy-building tools as they advance in business while sustaining family and health.


 social media marketing
 Professionals Networking
 internet presence
 Theresa Royal

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