Toshiba Receives Customer Inter@ction Solutions Magazine’s ’Product of the Year’ Award for 2004; Strata CIX IP Telephony System Honored for Outstanding Innovation

IRVINE, CA -- Jan. 31, 2005 -- Toshiba America Information Systems Inc. Digital Solutions Division (TAIS DSD) announced today that Technology Marketing Corp. (TMC(R))’s Customer Inter@ction Solutions(R) magazine (www.cismag.com) has named Toshiba’s Strata IP Telephony System as a recipient of a 2004 Product of the Year Award. Customer Inter@ction Solutions has been the leading publication in the CRM, call center and teleservices industries since 1982(TM).


“Each year Customer Inter@ction Solutions magazine bestows its Product of the Year awards on companies that have demonstrated excellence in technological advancement and application refinements. Toshiba has demonstrated to the editors of Customer Inter@ction Solutions that it has gone the extra mile to help improve both the customer experience and the ROI for its customers,” said Nadji Tehrani, executive group publisher and editor-in-chief of Customer Inter@ction Solutions.

“We are very honored to receive Customer Interaction Solutions Magazine’s Product of the Year Award for our Strata CIX IP Telephony System,” said Michael E. Durance, vice president and general manager of TAIS DSD. “Strata CIX delivers on the promise of IP telephony by providing enterprises with the ability to customize their own systems -- for the entire company, by department or even down to the individual user -- using Toshiba’s FeatureFlex(TM) IP system capabilities. It has been designed to deliver virtually every telephony feature of the Strata CIX to every device, whether the end-user has a wireless or wired telephone, desktop or mobile telephone, or even a softphone on a laptop or PDA.”

The Product of the Year Award winners for 2004 will be published in the January 2005 issue of Customer Inter@ction Solutions magazine.

About Toshiba’s Strata CIX

Toshiba’s Strata CIX is designed for small- to medium-sized enterprises or larger corporate users with multiple sites and supports up to 672 ports. It can be run as a pure IP system or can be TDM-enabled, allowing enterprises to use IP where it makes sense. Strata CIX also offers virtually all the features of Toshiba’s traditional TDM systems in a pure IP solution and provides a smooth migration path from Toshiba Strata CTX and Strata DK digital business communication systems.

It is the industry’s only business communications system with FeatureFlex(TM), which allows users to customize or create features enabling greater flexibility and improved efficiency. Enterprises can create features companywide, by department, or for individual users.

About Toshiba America Information Systems Inc.

With headquarters in Irvine, TAIS is comprised of three divisions: Digital Products Division, Digital Solutions Division and the Storage Device Division. Together, the three divisions provide mobile products and solutions, telecommunications, imaging and storage products and services. Products include industry-leading portable computers, projectors, DVD/CD recordable products and hard disk drives for computers, telephony products, digital imaging systems, wireless solutions and services.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America Inc., a subsidiary of Toshiba Corp., which is a world leader in high technology and integrated manufacturing of electrical and electronic components, products and systems. Toshiba has global sales of over $52 billion and more than 300 subsidiaries and affiliates worldwide. For more information visit the company’s Web site at www.toshiba.com.

About TMC(R)

Celebrating more than 30 years as a leading publisher, Technology Marketing Corp. (TMC(R)) publishes Customer Inter@ction Solutions(R) and INTERNET TELEPHONY(R) magazines, Web portal TMCnet.com, and the online publications SIP(TM), Speech-World(TM), VoIP Developer(TM), WiFI Telephony(TM), WiMAX(TM), Alternative Power(TM) and BiometriTech(TM). TMC(R) is also the first publisher to test new products in its own on-site laboratories, TMC(R) Labs. TMC(R) produces INTERNET TELEPHONY(R) Conference & EXPO, VoIP Developer Conference(TM) and Global Call Center Outsourcing Summit(TM). TMC offers live and online certification programs through TMC University. TMCnet.com publishes more than 14 online newsletters. Visit www.tmcnet.com for details.

Contact Information

Teri Bruno

for Toshiba America Information Systems Inc.

TBPR

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