Carson Toyota Confirms, Toyota Launches Green Initiative At Historically African American Colleges

October 25, 2010 – Carson, Calif. – Carson Toyota confirms, Toyota has launched a Green Initiative designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle.
The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including an interactive website ToyotaGreen.com, which will provide easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs.
"Toyota is continuously working towards a greener mobility in order to establish a brighter future for coming generations,” said Carson Toyota’s General Sales Manager, Marty Brylski. “The Toyota Green Initiative is an extension of Toyota’s focus to support educational and environmental programs that provide tools and resources to create environmental leaders in our communities,” he said.
ToyotaGreen.com features a Promise Drive to secure personal commitments from site visitors on the reduction of their ecological footprint and adoption of a green living philosophy.
The Toyota Green Initiative Tour will reach HBCU campuses through mobile tour sponsorships of the CIAA (Central Intercollegiate Athletic Association) and the 2010 BET Black College Tour with a fully immersive educational experience leveraging unique elements of ToyotaGreen.com.
The tour will feature a simulated recycling center and energy-efficient monitors centered on an 18-foot tree installation built of sustainable materials, powered by a solar generator.
Carson Toyota has been serving Southern California residents since 1974. With an inventory of more than 1,000 new and pre-owned vehicles in stock, a knowledgeable sales staff, expert factory-trained technicians and a state-of-the-art parts and service department on more than 10 acres, Carson Toyota is one of the highest volume Toyota dealerships in the nation. Visit Carson Toyota today at 1333 233rd Street in Carson, Calif. or carsontoyota.com. Don’t forget to become of fan of Carson Toyota on Facebook (http://www.facebook.com/pages/Carson-CA/Carson-Toyota/109671395727432), and become a follower of Carson Toyota on Twitter (http://twitter.com/toyotaofcarson).

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