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Mercedes-Benz of Long Beach Confirms, Mercedes-Benz Will Equip Dealerships With Apple iPads To Enhance Customer Service


October 5, 2010 – Signal Hill, Calif. – Mercedes-Benz of Long Beach confirms, Mercedes-Benz USA is distributing the 3G version of the Apple iPad to the entire Mercedes-Benz U.S. dealer network, giving all Mercedes-Benz dealers instant mobile access to its proprietary dealer point-of-sale system called MB Advantage.

Many dealers have found the iPad pilot that Mercedes-Benz had in June was very successful. Dealerships found the benefits of using MB Advantage on iPad in the sales process starting with credit applications or checking special marketing programs with the customer next to the vehicle on the showroom floor, enhanced the lease vehicle turn-in process such as expediting the inspection and agreement on maturity statements.

“Since our dealership has used the MB Advantage on iPad it has allowed us to increase our mobility and efficiency,” said General Sales Manger of Mercedes-Benz of Long Beach, Ray Burke. “I’m glad it has become a business tool that will be available nationwide to other dealerships,” he said.

Mercedes-Benz Financial has developed signature iPad functionality for MB Advantage, which allows customers to sign certain documents electronically on the iPad screen. That functionality will be available by the end of October.

Mercedes-Benz Financial sent the consumer-focused Apple iPad to 40 dealers in June to pilot the device as a mobile tool on the showroom floor. As a result, Mercedes-Benz Financial became one of the first companies in the world to use the iPad for a business application.

In addition to utilizing MB Advantage on iPad, Mercedes-Benz Financial has a robust mobile strategy, becoming the first auto finance company a year ago to create an App for customers to manage their accounts via iPhone and following that with a mobile website for all Smartphone users in early 2010.

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