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Irvine BMW Confirms, BMW Announces Markets For BMW ActiveE Field Trial In Southern California


September 27, 2010 – Irvine, Calif. – Irvine BMW confirms, BMW has announced that the BMW ActiveE field trial will begin in summer 2011.
The Greater Los Angeles Area will play a key role in the trial. As will Southern California, the metropolitan market of San Diego that will be included, as well as Northern California where the BMW ActiveE field trial will take place in Greater San Francisco and Sacramento areas.
“I believe this trial will assist BMW in gaining great insight into living with an electric vehicle,” said Irvine BMW’s General Manager, Steve Rudkin. “We’re excited that our Southern California drivers will be critical to the evaluation of the vehicle,” he said.
The BMW ActiveE field trial will build on the success and experience gained during the MINI E field trial, now in its second year. Experience gained in this second-phase trial will prepare the BMW Group for the launch of its purpose-designed Megacity Vehicle in 2013.
As a proud member of the Shelly Automotive Group and one of the largest BMW centers on the West Coast, Irvine BMW has loyally served Orange County - including Lake Elsinore, Irvine, Laguna Niguel, El Toro, Foothill Ranch, Capistrano Beach, Dana Point, Lake Forest, Laguna Woods, East Irvine, Laguna Beach, Laguna Hills, Aliso Viejo, San Clemente, San Juan Capistrano, Silverado, Trabuco Canyon, Rancho Santa Margarita, Mission Viejo and Ladera Ranch - for nearly a decade.
Irvine BMW’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned BMWs have made Irvine BMW a landmark in Southern California’s automotive landscape. For more information about Irvine BMW, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at Don’t forget to become of fan of Irvine BMW on Facebook (, and become a follower of Irvine BMW on Twitter (


 Irvine BMW
 BMW of Irvine
 BMW Orange County
 BMW ActiveE
 BMW 2011

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