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Cadillac Chooses Carol H. Williams Agency For African-American Reputation Support


Cadillac announced today that it will be working with the Carol H. Williams agency in conjunction with Fallon, Cadillac’s creative agency of record, to develop a fully integrated communications platform that will target African-American luxury car buyers.

“We need to tell the Cadillac story to affluent, urban consumers in ways that are relevant to them,” said Joel Ewanick, vice president, General Motors U.S. Marketing. “Carol H. Williams has worked with Cadillac and other luxury brands in the past, and we think their experience will be valuable as we develop a multicultural marketing strategy for GM’s flagship brand.”

“Cadillac products like the new CTS-V Coupe compete head-to-head with the world’s best vehicles,” said Don Butler, vice president, Cadillac Marketing. “It’s important for Cadillac to connect with more people in a fresh and meaningful way. We’re looking to Carol H. Williams and Fallon to help us illuminate Cadillac as ‘The New Standard of the World.’”


About Cadillac

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology. More information on Cadillac can be found at

About Carol H. Williams

Carol H. Williams Advertising is the largest African-American, independently owned advertising and marketing agency in the world. Founded by award-winning creative and marketing executive Carol H. Williams more than 25 years ago, the agency has offices in Chicago, the San Francisco Bay area and New York City.


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