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Social Media for Business - A Growing Trend


Social Media for Business is a growing trend. Companies are using the power of social media to there advantage. Facebook, MySpace, LinkedIn, Twitter are just some of the social media powerhouses that are helping business in many different ways.

Business owners are beginning to see vast potential in a growing number of social media applications that are easily available, many for free, on the internet. At first glance, social media for business seems like a business-owner’s dream. However, after closer examination, companies may be feeling a bit more tentative about using social media.

First, there is a necessary investment of time to take into consideration. Learning how to use each platform will take some time. Users must learn how to navigate, what is acceptable for each community, and more importantly what is not acceptable when it comes to social media for business. Each service has rules and there are privacy concerns. Companies will need to spend time building an audience. Part of the learning process is doing a bit of research in order to decide which ones will be most useful.

Besides committing to spending some time learning to use social media for business, entrepreneurs must also understand the terms of service and what each platform allows. For example, key word stuffing on LinkedIn is rampant, but certainly not sanctioned. Some small businesses use Facebook to run contests and giveaways, however, unless the contest is approved by Facebook, Companies run the risk of having their page closed down.

Learning social media for business is definitely worthwhile. Before companies get rid of there marketing department, they should take some time to investigate and to become informed. Create a plan and outline a strategy. Visit


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