Ally Bank to Launch Campaign Reflecting Strong Customer Satisfaction

New ads focus on positive feedback and interaction

MIDVALE, Utah -- Open dialogue, cutting-edge products and customer-friendly services have led customers to love Ally Bank, which will be reflected in a new ad campaign that is launching Sept. 20.

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“Our customers understand what Ally Bank is about and appreciate the value proposition of live 24/7 customer service combined with cutting-edge features and competitive rates,” said Sanjay Gupta, chief marketing officer, Ally Financial Inc. “Our positive customer feedback and interaction are proof that customers can love their bank.”

Since the Bank rebranded to Ally in May 2009, it has seen an increase in retail deposits each quarter. At the same time, customer satisfaction of more than 90 percent reflects the high service the bank has delivered.

The new advertising will continue to emphasize Ally Bank’s customer-friendly services, products and features and will reflect the success of Ally Bank and focus on why customers love the Bank. Specific products and features that are making Ally Bank customers happy include:

* Live 24/7 Customer Service (online and by phone)
* 10 Day Best Rate Guarantee
* No monthly fees, and no teaser rates
* Consistent, competitive rates with no minimum deposits
* Raise Your Rate and No Penalty CD
* Interest Checking

“We hear from happy customers every day in social media and through customer service chat and phone calls,” Gupta continued. “Our approach--to be straightforward--has clearly resonated.”

The previous “kids” campaign served as an introduction to the new brand and highlighted specific products, services and features of Ally Bank. The new ads reflect the success of the bank, especially its customer service. The new campaign will include the love theme across TV, radio, print and online advertising.

About Ally Bank

Ally Bank is a U.S. online bank that offers consumers a straightforward approach to banking with no minimum deposits and no monthly fees. A subsidiary of Ally Financial Inc., the bank offers online savings and checking accounts, money market accounts and certificates of deposit with terms ranging from three months to five years. Member FDIC.

About Ally Financial

Ally Financial Inc. is one of the world’s largest automotive financial services companies. The company offers a full suite of automotive financing products and services in key markets around the world. Ally’s other business units include mortgage operations and commercial finance, and the company’s subsidiary, Ally Bank, offers online retail banking products. With more than $176 billion in assets as of June 30, 2010, Ally operates as a bank holding company. For more information, visit the Ally media site at http://media.ally.com.