Ogilvy & Mather adds seven top talents to creative lineup in Shanghai

SHANGHAI — Ogilvy & Mather China today announced the appointment of Danny Higgins as Executive Creative Director, Global Clients, O&M Group Shanghai, effective immediately. In this newly created role, Higgins will oversee some of the Group’s major Global Clients, working alongside Kevin Lee, who will continue in his role as ECD of O&M Advertising/Shanghai.

A native of the UK, Higgins has relocated to Shanghai from Sydney where he recently completed projects for Droga 5 and Publicis Mojo. Before that he was Regional Creative Director at Saatchi & Saatchi UAE, based out of Dubai. During his illustrious career Higgins has held leadership positions in Singapore, Sydney and London for Leo Burnett, The Ball Partnership (now Euro RSCG), TBWA and Grey Worldwide. His portfolio of work spans a wide range of industries including fashion, automotive, F&B, FMCG, sports, beauty products and white goods, just to name a few.

Higgins is joined by six highly awarded Creative Directors, further bolstering Ogilvy Shanghai’s creative team.

Creative Directors Karen Wong (from DDB/Hong Kong), KienHoe Ong (from Saatchi &
Saatchi/Shanghai) and Xavier Wong (from Genesis China) take their places alongside Khoo
Choo Kian, former Creative Group Head at Omnicom’s NAGADDB Malaysia, and Troy Sullivan who transfers from Ogilvy & Mather/Hong Kong where he was Regional Creative Partner. Michael Chu rounds out the team as Creative Director, OgilvyOne/Shanghai, returning from a stint at Iris/Beijing.

Chris Reitermann, President, O&M Group Shanghai, said, “There is real momentum in Ogilvy Shanghai. Over the past 18 months we have had a great run in new business and many of our clients are becoming more ambitious in China. To help them succeed, we have made it our mission to produce world-class work out of Shanghai. This creative lineup offers the mix of talent and vision that will make that possible. I am especially glad that Danny Higgins will join us and share the experience that he has acquired over decades spent in the world’s top agencies. With ECDs Kevin Lee, Natalie Lam and now Danny we have three outstanding senior creative leaders with very complementary backgrounds.”

Paul Heath, O&M Asia Pacific CEO and Worldwide Director of O&M Advertising, added, “A world class city demands world class creative. Our clients demand this, and we demand this of ourselves. Great creative also attracts world class talent and raises the bar in everything we do. We are putting in place talent across all levels to address the growing role Shanghai is playing in the world. With these creative moves we are not aiming for leadership in China alone. But global creative leadership that is the envy of the world.”

About Ogilvy & Mather Group China
Ogilvy & Mather Group China (http://ogilvy.com.cn/) is the largest marketing communications
network in China. It offers the full range of marketing communication disciplines including
advertising, direct marketing, interactive media, database management, public relations, graphic design and related marketing disciplines.

Ogilvy & Mather Worldwide (www.ogilvy.com), a WPP company (NASDAQ: WPPGY), with more than 450 offices in 120 countries, specializes in advertising, relationship and interactive marketing, public relations, sales promotion and related services.