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Zurich included in the Interbrand 2010 Best Global Brands Study for the first time


Zurich - Zurich Financial Services Group (Zurich) today announced it has been included in the top 100 global brands for the first time as compiled annually by Interbrand, a leading brand consultancy. In the 2010 study of Global Brands, Zurich holds the position of 94 most valuable brand in the world with an estimated brand value* of USD 3.49 billion.

Arun Sinha, Zurich’s Chief Marketing Officer, said: "It is a great honor for Zurich to be part of the global most recognized 100 brands ranked by Interbrand. The first ever inclusion in this prestigious ranking reflects Zurich’s appeal and our commitment to deliver when it matters most for our customers. Building one of the world’s strongest insurance brands takes a clear strategy with consistent execution. This is a great result for Zurich and we will continue to strengthen our brand going forward.”

Zurich is the first Swiss insurance brand to be mentioned in the top 100 global brands by Interbrand. Zurich’s achievement in making it into the Best Global Brands 2010 is a further testament to the successful strategy of the Zurich HelpPoint brand campaign and also to the financial strength of the company. In August 2010, Zurich unveiled “Insights” the latest evolution of its global Zurich HelpPoint brand campaign that was launched in 2008 and brought customer centricity to life in the insurance industry.

Jez Frampton, Global CEO Interbrand, said: “Zurich HelpPoint successfully shows in an elegant way how in the insurance industry you can convey customer benefits and build trust at the same time. Zurich is a single global brand with one distinguished brand promise that customers can rely on anywhere in the world.”

Note to Editors:
In 2008 Zurich launched its global brand campaign Zurich HelpPoint, a service concept that symbolizes to customers that Zurich “delivers when it matters”. In August 2010 Zurich unveiled “Insights”, the latest evolution of its global Zurich HelpPoint brand campaign. Insights conveys Zurich’s deep customer understanding and portrays positive situations customer are able to enjoy as they know they can count on their insurance coverage and on Zurich HelpPoint.

Select TV commercials and advertisements from “Insights” can be downloaded in our Multimedia Pressroom at If you are a first-time user, please take a moment to register. In case you have any questions, please email

* Brand value was determined using the method Interbrand pioneered more than 20 years ago and has since used this approach in over 5,000 brand valuations worldwide. Brand value is calculated as the net present value of the earnings the brand asset is expected to generate and secure in the future. To be considered for the Best Global Brands ranking, brands must have a minimum brand value of USD 3 billion, achieve at least one-third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base in all main global markets.

The 2010 Best Global Brands Study from Interbrand can be downloaded here.

Zurich Financial Services Group (Zurich) is an insurance-based financial services provider with a global network of subsidiaries and offices in North America and Europe as well as in Asia-Pacific, Latin America and other markets. Founded in 1872, the Group is headquartered in Zurich, Switzerland. It employs approximately 60,000 people serving customers in more than 170 countries.


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