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Macy’s Celebrates El Encanto Latino In Honor Of Hispanic Heritage Month


Macy’s Encanto Latino events showcase empowerment, healthy living and beauty trends at select Macy’s stores

NEW YORK, NY - Get ready to honor the magic of Latino culture this fall as Macy’s Celebrates El Encanto Latino. Commemorating National Hispanic Heritage Month, Macy’s will help customers find their own magic through living well, looking fantastic and feeling fabulous. In recognition of the contributions to society by Hispanic Americans from art to science, Macy’s joins in celebration with events across the nation that will empower and delight participants. Featuring discussions on family, heritage and health, Macy’s Encanto Latino will leave participants with important tools to better their lives.

“An empowering call to action, Macy’s El Encanto Latino events will help celebrate Latino culture and contributions while also giving participants the tools to live healthier. As a corporate citizen and one with a with a large population of Hispanic employees and customers, we are excited to once again bring the magic of Latino culture to life in our stores through celebrations that shine a spotlight on style, culinary and cultural traditions,” said Corliss Fong, Macy’s vice president of Diversity Strategies.

During Hispanic Heritage Month, Macy’s will host special in-store events at select stores across the nation including locations in Miami; Denver; Santa Ana, CA; Chicago; San Francisco; Wheaton, MD; San Antonio; Houston; Los Angeles, and New York City.

Macy’s El Encanto Latino events will empower participants to live well, look fantastic and feel fabulous by creating an engaging program hosted by inspirational speakers including Barbara Trujillo Gómez, Lilly Mucarsel, Evelina Solis and Luz Maria Briseño. Each moderator will create a dialogue with participants around the importance of empowering oneself to succeed via positive thinking, fitness and maintaining a healthy lifestyle. These are all important tools that can empower the entire family unit, a central element of Latino culture. In addition to featuring discussions on family, tradition, heritage, and healthy living, participants will enjoy beauty demonstrations by Lancôme of fall trends, colors and makeup tips. The centerpiece of the events is Macy’s national partnership with the American Heart Association’s Go Red Por Tu Corazón, a bilingual movement that is raising awareness of heart disease among Hispanic women. Heart disease is the #1 cause of death among Hispanic women. In fact, research shows that Hispanic women are likely to develop heart disease 10 years earlier than Caucasian women. American Heart Association representatives will be on hand to educate customers about the importance of practicing a heart healthy lifestyle for themselves and their family. One of the main opportunities to change habits is through healthy eating. By modifying traditional recipes to be more heart healthy, risks of heart disease can be lowered. Participants will learn ways to modify recipes and have the opportunity to taste these traditional foods that have been adapted with a healthy twist.

Customers who attend the Encanto Latino events will also receive a one-day 15% off pass and a Macy’s Encanto Latino apron gift with a purchase of $50 or more (while supplies last).

Macy’s Celebrates El Encanto Latino events will take place at the following locations:
Store Locations Dates and Times
Macy’s Aventura, Miami, FL September 18th, 2 pm
Macy’s Cherry Creek, Denver, CO September 18th, 2 pm
Macy’s Santa Ana Main Place, Santa Ana, CA September 25th, 2 pm
Macy’s State Street, Chicago, IL September 25th, 2 pm
Macy’s Union Square, San Francisco, CA October 2nd, 2 pm
Macy’s Wheaton, Wheaton, MD October 2nd, 2 pm
Macy’s La Cantera, San Antonio, TX October 2nd, 2 pm
Macy’s Houston Galleria at Hidalgo, Houston, TX October 3rd, 2 pm
Macy’s Montebello Town Center, Montebello, CA October 9th, 2 pm
Macy’s Herald Square, New York, NY October 23rd, 1 pm

The public can find up to the moment information on Macy’s Hispanic Heritage Celebration events at:

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks™ and the Macy’s Thanksgiving Day Parade™, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at


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