Cisco to Showcase Latest in Video Innovation for Cable and Broadcast Industry at IBC 2010

AMSTERDAM - Visitors to Cisco’s booth (Hall 1, D.71) at IBC 2010 will have the opportunity to experience how continued innovation in video and IP technologies are transforming the way we work, live, play and learn. Video traffic growth is undeniable, and Cisco estimates that nearly 90 percent of all consumer IP traffic in 2012 will be video. Cisco’s presence at IBC 2010 will showcase how service providers can monetize this opportunity by delivering new video experiences to business and consumers.
Video Facts/Highlights:

* Based on the Cisco Visual Networking Index Study, Global IP traffic is expected to reach 64 exabytes per month by 2014 -- more than nine times the total traffic in 2007. With robust broadband connectivity, the media consumption paradigms change.
* As service providers strive to deliver the rich personal, social, and interactive media experiences their customers demand, they face a world of new technical, operational, and economic challenges. The service providers that can meet these challenges and become true “experience providers” have an unprecedented opportunity to cement their place as market leaders in delivering the next generation of media services.
* With a media-aware Cisco IP network architecture, service providers can transform the customer media experience, deliver high quality and performance, accelerate service velocity across vast geographies, and unlock lucrative new revenue opportunities.

IBC 2010 Technical Demos Highlights:

The IBC 2010 demonstration stand will be divided in main areas that will showcase to conference delegates and exhibition visitors showcasing next-generation video encoding, video distribution, video contribution over IP, and Cisco media data center technologies respectively.

* The Next Generation Video Encoding demonstration will showcase the latest broadcast quality video encoding platform, the D9036 multi-service encoder. The platform can provide up to 8 channels of SD broadcast quality video or 4 channels of HD video from a single 1RU device, transforming the capex and opex costs of operators while at the same time providing enhanced video quality – an at least 15% improvement over previous generation devices.
* The Multi-format Video Processor demonstration was designed specifically to debut at IBC 2010, and will demonstrate how Cisco’s Digital Content Manager (DCM) can convert any broadcast format to any other broadcast format. This includes taking incoming content in SD or HD, MPEG-2 or MPEG-4 and transcoding or transrating as required.
* Cisco has a wide portfolio of professional satellite receivers designed for working with open standard Conditional Access systems and also with enhanced security with Cisco’s PowerVu system. This static display will show the range of receivers including two exciting new additions such as D9865 – business satellite receiver and DCM Dense Receiver Decryptor – a new option module for the DCM providing the ability to received from DVB-S or DVB-S2 and descramble a high volume of services in a single module.
* The Video Contribution over IP demonstration will highlight the latest low latency, ultra high-quality video capabilities of the DCM IP Video Gateway – showing uncompressed and JPEG2000 compressed video over Ethernet.

The Cisco Media Data Center demonstration illustrates how encoding, streaming, content security and other functions that once required purpose built hardware are now being “virtualized” and delivered via a unified computing platform that helps content providers and service providers to deliver their applications in a flexible, scalable, and lossless way – over Ethernet – with standard hardware that reduces operations costs and simplifies upgrades.

Additionally, visitors will be able to walk through the Consumer Experience pavilion where they can get an understanding of how Cisco is working with its partners and customers to bring the latest technology to the viewers’ fingertips in collaboration with a number of partners and customers including TiVo and Orca Interactive, with its content discovery platform COMPASS. The experience features innovative solutions such as Open Client Platform, Cable Video Gateway, new Content Discovery concepts, Cloud to the Home - IPTV STB and VDOC Mediaroom.

The pavilion features innovative solutions such as the Open Client Platform, Cable Video Gateway, Cloud to the Home - IPTV STB and VDOC Mediaroom.
Supporting Quotes:

* Edwin Paalvast, vice president, service provider, Cisco Europe

“Service, content and solution providers must work closer to create an eco-system that delivers on today’s ever-changing customers’ demands. At the Cisco booth, we will have the opportunity to show IBC 2010 visitors how we collaborate with service and content providers, cable operators and solution developers to help them build a business model that helps increase productivity, retains customer loyalty and boosts profit margins. ”

* Murali Nemani, director, service provider marketing, Cisco

“Our technical demonstrations in IBC 2010 this year will show event participants how a new generation of Internet-based video and multimedia experiences will create additional opportunities for service providers, content providers, and businesses - and entirely new experiences for consumers. We are seeing consumers and enterprises embracing the power of video to foster better communications, entertainment and information gathering.”

About Cisco

Cisco, (NASDAQ: CSCO), the worldwide leader in networking that transforms how people connect, communicate and collaborate, this year celebrates 25 years of technology innovation, operational excellence and corporate social responsibility. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in Europe is supplied by Cisco Systems International BV, a wholly-owned subsidiary of Cisco Systems, Inc.

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