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Symantec Makes Marketing Simple and Affordable for SMB Channel Partners with New Resources


MOUNTAIN VIEW, Calif. - Symantec Corp. (Nasdaq: SYMC) today announced two new marketing programs aimed at helping Symantec partners generate more demand for their services and drive increased revenue from Symantec’s solutions. The enhanced Symantec Campaign Creator and the Symantec Partner Support Center for Marketing were introduced to enable Symantec partners, specifically small and medium sized businesses (SMBs) with limited time and budget, to improve the speed and efficiency of their marketing campaigns and more effectively leverage Symantec’s marketing resources to drive more demand for their businesses. Symantec Campaign Creator helps partners easily generate new customer demand by providing a simple framework for quickly creating their own custom marketing campaigns. Symantec’s Partner Support Center for Marketing provides Symantec partners with a single resource for all of Symantec’s marketing campaigns, promotions, resources and tools to help them maximize their marketing dollars.

Campaign Creator

Campaign Creator lets Symantec’s SMB partners easily create customized, co-branded marketing campaigns to help them drive new customer leads to grow their businesses and maximize revenues. Partners with limited time and marketing resources can make the most of their limited marketing budgets with Campaign Creator’s simple and easy-to-use templates for creating customized, co-branded email campaigns and flyers. Campaign Creator includes a new feature that enables campaigns to be email-blasted directly from the tool, helping Symantec partners save time and increase their efficiency.

Partner Support Center for Marketing

Symantec’s Partner Support Center for Marketing was created to help Symantec’s SMB partners more effectively leverage the company’s marketing tools, programs, promotions, assets, events and enablement offerings. The program provides Symantec channel partners with a designated Symantec resource to educate them on key Symantec initiatives and support all of their marketing needs. In addition to inbound support, the center includes proactive outreach to partners across segments to help drive channel utilization of Symantec marketing resources to help them generate more revenue with Symantec solutions. The Symantec Partner Support Center for Marketing is currently available in English, German, Spanish, French, Russian and Italian to registered, gold, silver and platinum Symantec partners in North America and EMEA. The resource will be rolled out to other regions in late 2010.

Supporting Quotes

“We’re committed to helping our partners of all sizes differentiate their businesses and maximize their revenues with Symantec and enabling them to do effective marketing is a key strategy for doing so. With Campaign Creator and the Partner support Center for Marketing, we’re helping our partners make the most of Symantec’s marketing initiatives and also helping them more effectively execute their own marketing efforts. These new programs will help our partners maximize time and budgets to drive increased demand for their solutions.”
— Randy Cochran, vice president, North America Channel Sales, Symantec

“At NetCenergy, we serve many small business customers and our goal is to deliver IT solutions that give them a competitive business edge. As a small business ourselves, we’re also looking for ways to stand out from the competition, and marketing is a great way for us to differentiate our business and find new sales opportunities. Symantec’s Campaign Creator and the Partner Support Center for Marketing make it easy for us to reach our customers with customized email marketing campaigns and promotions, helping us grow our business while saving time and money.”
— Jack Simpson, Vice President of Sales, NetCenergy

“Campaign Creator is a simple, yet very effective tool for smaller companies like us. It allows me to convey messages quickly to several people at once, helping me get the most from my marketing resources.”
— Michael Deckert, Owner, Deckert’s Communications

“Symantec Campaign Creator is very straightforward and easy to use. Our closed orders and new sales opportunities have grown since using Campaign Creator. When we have news for our clients, we are able to leverage the Campaign Creator email template to send communications to them. The co-branded template is professional and adds greater credibility with our clients. We also use Campaign Creator for targeted sales email campaigns.”
— Shahraz Razzaq, Licensing Specialist, Lane Business Systems

About Symantec

Symantec is a global leader in providing security, storage and systems management solutions to help consumers and organizations secure and manage their information-driven world. Our software and services protect against more risks at more points, more completely and efficiently, enabling confidence wherever information is used or stored. More information is available at

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Forward-looking Statements: This information is about pre-release software. Any unreleased update to the product or other planned modification is subject to ongoing evaluation by Symantec and therefore subject to change. This information is provided without warranty of any kind, express or implied. Customers who purchase Symantec products should make their purchase decision based upon features that are currently available.


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