June Kahn Enhances Body Bar Inc. Programming Team

Kahn to Develop Body Bar FLEX Programming for Seniors

BOULDER, Colo. – August 12, 2010 – Body Bar® Inc. a premier fitness company specializing in products and educational tools for fitness enthusiasts of all ages and abilities, today announced that award-winning fitness star, writer, and entrepreneur June Kahn has been selected to develop Body Bar FLEX® programming for the senior market. Programming will include downloadable fitness routines, DVD’s, and educational materials utilizing the lightweight and portable Body Bar FLEX, ideal for improving strength, balance, and flexibility of our aging population.

Ms. Kahn is a 30-plus-year fitness industry veteran. She is founder and president of June Kahn’s Bodyworks LLC, life Power Pilates coordinator for Lifetime Fitness, and director of education for Beamfit™. She has consulted with many companies, including Reebok®, SCW Fitness Education, Stamina Products, Peak Pilates, Nautilus®/Bowflex®, Aerobics and Fitness Association of America (AFAA), The Physical Mind Institute, and Wellbridge Athletic Clubs. She has presented at many national and international events, including the IDEA Health and Fitness Association, SCW’s Mania Fitness conventions, ECA World Fitness, Amercian College of Sports Medicine (ACSM), Fitness Fest and DCAC Fitness conventions. Kahn is a contributing editor/author for Pilates Style, Shape, Weight Watchers®, Living Fit, Fit Pregnancy, Fitness, Health, and AsiaFit magazines. She was selected “One of the Nation’s top 20 Personal Trainers” by Self magazine, and recently awarded the 2009/2010 World IDEA Instructor of the Year.

“All of us at Body Bar Inc. are thrilled to welcome June Kahn to Team Body Bar, our elite fitness programming group,” commented Craig Williams, president, Body Bar Inc. “We look forward to providing our customers and clubs with her trademark fresh and innovative programming as it is applied to seniors and the Body Bar FLEX.”

“I use the Body Bar FLEX to train all fitness levels, but the product’s lightweight design, ease of use and unique ability to gradually flex and bend, opens up all kinds of possibilities for seniors,“ said Ms. Kahn. “I look forward to developing effective and fun moves that will ultimately prolong strong balance, functionality, and well being for our vital, active adult and senior population.”

About the Body Bar FLEX®
The award-winning Body Bar FLEX is a flexible fiberglass composite rod with easy-grip durable rubber casing and end caps that comes in two lengths, three and four feet, for total body training options. Weighing approximately one pound, The Body Bar FLEX can be used for balance and stretching when straight, but offers resistance ranging from zero to 20 pounds when bent into an arc. It has an ergonomically tailored flexibility to allow full joint range of motion and works the entire body in simple or compound movements to develop strength, flexibility, coordination and balance. Body Bar FLEX programs are accessible for all ages and fitness levels including:
• De-conditioned and Novice Exercisers
• Older Adults
• Those Recovering from Injuries
• Those Wishing to Improve Balance and Flexibility
• Martial Artists
• Ballet Strength Classes
• Pilates and Yoga Enthusiasts
• Those with Joint or Grip Problems
• Walkers
• Those wanting to improve in specific sports, including basketball, baseball, and golf

About Body Bar® Inc.
Founded in 1987, Body Bar® Inc. provides the infinite workouts and solid educational tools that fitness enthusiasts of all ages and abilities still choose after 23 years – because they work. The company has created a strong presence through the original weighted fitness bar, The Body Bar®, and the extensive “Master Your Body” DVD series of workout programs. Body Bar®, Inc. provides quality products and innovative educational tools with a commitment to changing lives worldwide through functional fitness. We consider passion, integrity and fun to be essential elements of our content and community. Body Bar® Inc. is a sponsor of the USA Women’s Wrestling team and sponsors several wrestling tournaments throughout the U.S.

Body Bar products can be purchased online through www.bodybar.com 1-800-500-2030. Join Body Bar Inc. on Facebook and Twitter.
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Body Bar and the Body Bar FLEX are registered trademarks of Body Bar Inc. in the United States and other countries. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.

The Body Bar FLEX® Exercise Device. Patents 7,704,198 and 7,112,166.

Contact Information

Marilyn R. Kroner

Principal

Kroner Communications

Contact via E-mail