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Sprint Mobile Marketing Makes Travel Easier for Customers


Luxor Las Vegas will offer Mobile Room-Ready Alerts, Mobile Coupons and Mobile VIP Line Passes

RESTON, Va. — 04/04/2006, Mobile marketing is popping up everywhere these days, inviting customers to send text messages to short codes to enter contests, vote in polls, or receive information about their favorite brands. Sprint (NYSE: S) is working with Luxor Las Vegas and Swiftpass, one of the industry’s leading mobile ticketing and coupon providers, to make mobile marketing even more useful for consumers and businesses. Sprint today announced several new services designed to make travel more convenient by allowing customers to use their wireless phones to enhance the convenience of hotel registration and other hotel amenities.

Customers who make their reservations after April 4 will have access to these innovative services at Luxor, which will offer mobile hotel registration, mobile coupons and mobile line passes for its RA nightclub to Luxor guests who are Sprint customers.

“Sprint is establishing itself as a leader in providing mobile marketing solutions that help businesses and customers communicate more efficiently, bringing the promise of mobility to daily life,” said John Styers, director of data communications for Sprint. “Luxor is dedicated to serving its guests by implementing innovative approaches such as Room-Ready Mobile Alerts, Mobile Coupons and Mobile VIP Line Passes to enhance the travel experience.”

Sprint subscribers who stay at Luxor will enjoy greater convenience with their wireless phones when the mobile system is implemented. When making hotel room reservations, Luxor guests will have the option of providing their wireless phone number to take advantage of these services.

“From allowing pre-registration to distributing VIP club passes, implementing this new mobile technology means we will be able to give our guests more ways to do what they want, when they want during their visit to Las Vegas,” said Brad Goldberg, Vice President of Marketing for Luxor.

Room-Ready Mobile Alerts
Luxor guests who provide their wireless phone number can receive a text message when they arrive in the Las Vegas area inviting them to pre-register using their wireless phone. If the guest elects to do so, they will receive a Room-Ready Mobile Alert to inform them of their room’s availability, or a time at which the room will be available, and will immediately enjoy room-charging privileges, all prior to their arrival to the property.

Mobile Coupons
Luxor guests who have provided their wireless phone number during the reservation or check-in process can receive coupons for discounted meals, show tickets or other offers from Luxor directly on their phones. Using the GPS technology built into Sprint phones, Luxor will be able to determine whether the guest is on the property to estimate which discount offers might prove most useful to the guest.

Mobile VIP Line Passes for Luxor’s RA Nightclub
The Luxor will also launch mobile ticketing from Swiftpass, which will provide hotel guests with bar-coded mobile tickets delivered directly to their phones. The first phase of the implementation will provide guests with the ability to receive VIP line passes to Luxor’s nightclub RA.

About Sprint Nextel
Sprint Nextel offers a comprehensive range of communications services bringing mobility to consumer, business and government customers. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks offering industry leading mobile data services; instant national and international walkie-talkie capabilities; and an award-winning and global Tier 1 Internet backbone. For more information, visit


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