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Anne Zehren Named CEO Of Kaboodle


NEW YORK - Anne Zehren has been named CEO of Kaboodle, the largest social shopping site on the Web, today announced Kenneth A. Bronfin, president, Hearst Interactive Media, a unit of Hearst Corporation. Zehren will succeed Manish Chandra, Kaboodle’s founder and CEO, who is leaving to pursue new business opportunities.

Zehren joins Kaboodle from Common Sense Media, a non-profit organization dedicated to improving the media and entertainment lives of kids, where she served as president and COO. During her tenure there, revenues increased 100 percent, unique visits to the site quadrupled and registered website users tripled. She also spearheaded licensing deals with Facebook, Comcast, Time Warner, Best Buy, Fandango, Yahoo! and Google, among other media and technology companies.

“We are thrilled to have Anne join us at such an exciting time for the company,” said Bronfin. “Anne’s expertise in launching and building profitable media and Internet businesses, and her extensive background in women’s brands, makes her a perfect leader to build upon Kaboodle’s dramatic organic growth over the past four years.”

Bronfin added, “Manish has done an extraordinary job of growing Kaboodle from an online start-up to the vibrant, successful business it is today. We thank him for his years at the helm and wish him the best of luck in his next venture.”

Before joining Common Sense Media, Zehren was president for Current TV, which, under her leadership, experienced record growth. Prior to that, Zehren was the launch publisher for Teen People and held leadership positions at Glamour, Newsweek and NBC.

“Kaboodle is poised to benefit from all of the exciting changes happening in social media, advertising and online retail right now,” said Zehren. “I’m looking forward to working with the talented team here to leverage the strong website and community they’ve created and take the brand to the next level.”

Hearst Interactive Media
Hearst Interactive Media (, a unit of Hearst Corporation, operates digital media businesses, initiates new business ventures and makes strategic investments in digital content and infrastructure companies. Hearst Interactive Media also supports Hearst’s growth through its operation of the Corporate Innovation program as well as its oversight of major enterprise technology initiatives.

About Kaboodle
Kaboodle (, a Hearst-owned and operated property, is the Internet’s largest social website for passionate shoppers. Kaboodle’s shopping tools allow users to add products from anywhere online to their Kaboodle lists. As a result, it is home to the world’s most exclusive catalog of user-curated products, making it the trusted source for discovering, sharing, and buying products from retailers large and small. With more than 16 million unique monthly visitors and a devoted community perpetually adding more finds, Kaboodle provides the ultimate platform for connecting people with products. Kaboodle was acquired by Hearst Corporation ( in August 2007 and is part of the Hearst Magazines Digital Media site network.


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