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FOX Sports Media Group & Sportvision Announce New Partnership to Enhance Coverage


Extended Partnership Will Deliver Innovative Broadcast Enhancements For Three Major Sports Through 2013-2014

New Agreement Is Sportvision’s Most Comprehensive Network Deal Ever

CHICAGO, Ill. - Sportvision, Inc., the leading innovator of digital sports content and broadcast enhancements, announced that the Company has extended their partnership with the FOX Sports Media Group (FSMG), encompassing all NFL games through the 2013-14 season, all MLB games through the 2013 season and NASCAR Sprint Cup Series races through the 2014 season, covering telecasts on FOX Sports, SPEED and Fox Sports Net’s 19 regional sports networks. This renewed partnership with FSMG is Sportvision’s most expansive network agreement ever.

Since 1999, Sportvision’s iconic effects have become a part of the fabric of sports programming on FOX, highlighted by the famous Yellow 1st & Ten™ Line, which has been incorporated into NFL on FOX broadcasts for more than 10 years. FOX is a pioneer in bringing new technological developments to market, and this agreement extends Sportvision’s longstanding partnership with the network, as sports fans continue to demand richer entertainment experiences.

A winner of eight Emmy Awards for technical achievement, and backed by a strong and comprehensive product suite as the definitive leader in providing enhancements and applications for sports programming, Sportvision’s effects will be used during coverage of NFL, MLB and NASCAR – FOX Sports’ three signature properties.

“FOX Sports has a strong reputation for delivering the highest quality sports telecasts to their viewers, and their commitment to integrate technology into their sports programming has been integral to the growth and success of our Company,” said Hank Adams, CEO, Sportvision, Inc. “Sportvision shares a longstanding partnership with FOX Sports, and this agreement ensures that we will continue to collaborate with their
leadership, ultimately delivering a heightened sports-viewing experience to the fans for years to come.”

“FOX Sports, and all the networks in the FOX Sports Media Group, are committed to providing viewers the most entertaining and compelling sports television experience possible, and Sportvision’s ability to develop and deliver technological innovations has been instrumental in achieving that goal,” said FOX Sports President Eric Shanks. “We’re excited that this agreement also equips our colleagues at SPEED and our regional sports networks with Sportvision’s cutting edge technology.”

FOX Sports coverage delivers innovative real-time technologies that bring a “privileged” view to the fan for aspects of a sporting event that are difficult or impossible to see, but are central to the understanding of the game or sport. These technologies include:

NFL on FOX Coverage
As the exclusive provider of the famous Yellow 1st & Ten™ Line to FOX since 1999, Sportvision will continue to provide the Yellow Line and a breadth of graphic enhancements for all NFL on FOX telecasts (regular season and playoffs) through the 2013-14 season.

In addition to the Yellow Line, the portfolio of enhancements will include:

* Down & Distance is an effect that made its television debut on FOX Sports in 2006, and has become a staple of all telecasts. This effect enables FOX Sports to virtually insert the actual down and distance, play clock and other relevant information onto the playing field surface via an arrow graphic featuring the offensive team logo.
* The Red Zone graphic, which enables FOX Sports to virtually place data and graphics on the field between the 20-yard line and the goal line to highlight an offensive or defensive team’s proficiency within this zone.
* The Line of Scrimmage Line, which affords fans the ability to follow the duration of each play, knowing where the play originated.
* Video in Perspective, which enables virtual placement of a video billboard window within the venue displaying game highlights and other interesting video segments.

MLB Coverage
MLB coverage on FOX will be highlighted by the innovative PITCHf/x pitch tracking system, which debuted for the first time ever on television during the 2005 All-Star Game on FOX, and is now operational at all 30 MLB ballparks. The PITCHf/x System, which measures every pitch thrown in baseball and generates comprehensive data that is used by analysts to enhance television broadcasts, as well as Internet and wireless applications, will be integrated into FOX’s coverage of the MLB All-Star Game, playoffs and World Series coverage through the 2013 season.

Additionally, Fox Sports Net regional sports network’s will incorporate a variation of the system in 1,900 game telecasts this season, and will continue to use the PITCHf/x System through 2013. Further, Sportvision will also continue to deliver Virtual Advertising for the FOX Saturday Baseball Game of the Week, All-Star Game, League Championship Series and World Series throughout the duration of this agreement.

NASCAR Coverage
Since debuting the innovative RACEf/x System – the most advanced tracking system ever created for televised sports – during coverage of the 2001 Daytona 500 on FOX, Sportvision has been instrumental in the continued evolution of NASCAR on FOX broadcasts.

Sportvision’s RACEf/x System develops a complete “digital record” of a NASCAR race in real-time, delivering a broad array of visual effects for television, including 3D graphics and rich data. Using Global Positioning System (GPS) satellites, RACEf/x tracks and collects location information and car performance data from every car in the field -- including acceleration, braking, lap position, speed, gear position and RPMs, and also delivers the data to the FOX Sports and SPEED telecasts, as well as Internet and wireless applications in real-time.

This agreement ensures that the RACEf/x System will continue to be incorporated into coverage of all Sprint Cup races, on FOX Sports and SPEED’s on-track NASCAR programming, including Sprint Cup qualifying and practice, and Camping World Truck Series events.

About Sportvision:
Sportvision, Inc. is the premiere sports data company, adding entertainment and insight for fans by collecting a full digital record of events and creating compelling products for delivery across multiple media platforms. A privately held corporation, Sportvision solutions have enhanced experiences for fans and marketing partners of the NFL, MLB, NBA, NASCAR, NHL, IRL, PGA TOUR, LPGA Tour, NCAA, MLS, NTRA and other sporting events on-air and online. The Company has won eight Emmy Awards for its products, including three for their signature broadcast enhancements, the virtual Yellow 1st and Ten™ line and K Zone™, and three for its pioneering advanced media work with NASCAR. Sportvision can be found on the web at


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