Deliver Your News to the World

Chicago Brides-To-Be In A Race To Find The Perfect Wedding Dress


Win a free wedding dress at the Running of the Brides® sale on July 23rd

CHICAGO, IL – July 6, 2010 – Filene’s Basement is preparing for the return of their world famous bridal event, Running of the Brides®, at their State Street location in Chicago on Friday, July 23rd. Hundreds of brides-to-be will camp out in anticipation of the 8:00am opening.

Again this year, Filene’s Basement has teamed up with, the nation’s leading wedding technology site, to offer a few lucky brides-to-be the chance to win a free wedding dress at this event. The winners, along with many other hopefuls in line, will be able to choose from over 1700 brand name and designer wedding gowns, which are otherwise priced between $249 and $699. For contest rules and entry, visit

Filene’s Basement’s World Famous Bridal Event, Running of the Brides® has been a part of the framework of the wedding industry since 1947. Much like the Running of the Bulls in Pamplona, Spain, the Running of the Brides® event has become a national phenomenon. When the clock strikes 8:00am, brides-to-be will sprint into the store to have the opportunity to buy the wedding gown of their dreams at an incredible discount.

“We are thrilled to partner with Filene’s Basement again this year to promote their 2010 Running of the Brides® sales throughout the country,” says Megan Hermeling, Senior Marketing Manager for WeddingWire. “This is a great tradition for brides-to-be and an exciting way to find the wedding dress of their dreams!”

The early birds and their teams of helpers will arrive in the wee hours of Friday morning to grab their spot in line. Some will strategize, others will sleep, and even more will arrive in matching costumes just to have a good time. Whatever their intention, these teams will be ready when the doors open.

The State Street location will open early for the sale at 8:00am and close at 9:00pm. Checks, credit cards, and cash will be accepted. For more information and the chance to win a free wedding dress, go to

About WeddingWire, Inc.
WeddingWire, the nation’s leading technology company serving the $70 billion wedding industry, is the only online wedding planning resource designed to empower both engaged couples and wedding professionals. For engaged couples, WeddingWire offers the ability to search, compare and book over 100,000 local wedding vendors, from wedding venues to wedding photographers to wedding cakes. WeddingWire also offers an online community and a suite of cutting-edge planning tools for weddings, including wedding websites, all at no charge. For wedding professionals, WeddingWire provides free online management tools creating the only market opportunity that gives local businesses control over their clients, reviews, leads and performance. Businesses that join the WeddingWire Network appear on and other leading sites, including (NYSE: MSO), and (both part of eHarmony), and (part of the 1-800-Flowers family of brands, NASDAQ: FLWS).

# # #


 Wedding Dresses
 Wedding Gowns
 Running of the Brides
 Wedding Websites
 Wedding Planning

This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.

News Release Distribution and Press Release Distribution Services Provided by WebWire.