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Omnicom mobile marketing unit ipsh! to participate in panels at two major events at during North America’s largest wireless trade show CTIA 2006 in Las Vegas


Billboard MECCA and CTIA event attendees to learn more about opportunities and challenges in mobile marketing from ipsh! CEO Nihal Mehta

(New York,NY) - Nihal Mehta, CEO of ipsh!, the North American leader in mobile marketing and advertising with over 500 implementations, will discuss strategies for leveraging mobile marketing at Billboard’s MECCA event, on April 4 and during CTIA itself on April 6th. Both events will be held at the Los Vegas Convention center.

In the past year alone, ipsh! (, Omnicom’s mobile marketing agency, has deployed a number of campaigns for highly visible brands, including Discovery Channel, FOX, SONY, Warner Music Group, Toyota, Unilever, Johnson & Johnson, Anheuser-Busch, Proctor & Gamble, Elizabeth Arden & Yahoo!. The company’s growth is parallel to users’ adoption rates of mobile promotions. For instance, thousands of consumers signed up to receive SMS trivia and reminders to watch Discover Channel’s “I Shouldn’t Be Alive” program ( deployed by ipsh!, in a 2 week period.

At Billboard MECCA, Nihal will be joined by mobile industry leaders from Mobile Marketing Association, BET, CBS, and others, from 5:30pm-6:30 pm. The panel will discuss how mobile is being used to promote content and commerce, and how to plan and deploy mobile marketing initiatives. He will also share examples of advertisers and brands that are pushing the medium and reinventing the rules of promotion.

At CTIA on April 6th, Mehta will tap into his expertise and years of deploying effective and successful campaigns during the presentation entitled “Mobile Advertising” from 1-2:30pm. Mehta, joined by industry veterans including Advertising Age’s Alice Cuneo and M:Metric’s Seamus McAteer to explore the best strategies in reaching cell phone users, the response rates providers can expect, and the best way to leverage available technologies. “As mobile marketing goes mainstream and more users are open to receiving information about their favorite shows, brands, and products via their phone, we are likely to see an explosion in the industry,” Mehta states. “Mobile is no longer on the fringes and we are excited to be right in the middle of all the buzz.”

To schedule an interview or meeting with Mr. Mehta please email Vijay Chattha at or text message press request to 415-305-6041 at the conference.

About ipsh!

ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 500 successful campaigns since the company’s inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc.

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Omnicom Group Inc (NYSE: OMC – News: is a leading global marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.


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