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PFK and inthinc enhance road safety with Sierra Wireless AirPrime™ Intelligent Embedded Modules


Sierra Wireless embedded modules create new opportunities to improve management of remote devices and transfer driving behaviour data anywhere, anytime

Vancouver, Canada - Sierra Wireless (NASDAQ: SWIR; TSX: SW) is helping PFK of South Africa and inthinc of Salt Lake City, enhance road safety by ensuring their devices can reliably connect to central systems in real time. This is made possible with Sierra Wireless AirPrime WMP100 Intelligent Embedded Modules.

PFK’s Autowatch Wireless Alcohol Breathalyzer (WAB) system prevents alcohol-impaired drivers from circulating on public roads and endangering the safety of others. Before starting a vehicle equipped with the Autowatch system, the driver must breathe into a breathalyzer which will analyze the sample, determine whether the driver’s alcohol concentration is above the specified legal limit, and transmit the result to a vehicle blocking system (VBS). If the alcohol concentration is below the legal limit, the VBS will disarm the immobilizer and allow the vehicle to start, but if not, the vehicle will remain in the immobilized state. By adding a cellular connection to the Autowatch WAB, the system can immediately communicate exceptional events, such as an attempt to push start the vehicle, to a control station or a fleet manager.

“As a leader in the vehicle immobilization market, continually adding new features and ensuring product reliability are critical to our success,” said Manuel Ferreira, Business Development Manager for PFK.”The Sierra Wireless AirPrime modules and their easy-to-use development environment allowed us to rapidly design and deploy this new communication feature, and deliver reliable communication for critical events.”

Driving safety is also a primary concern for Utah-based inthinc™. inthinc is using the AirPrime WMP100 Embedded Module in its driving safety technology that mentors teen drivers as well as commercial operators in real-time by comparing driver behavior to preprogrammed conditions and notifying the driver when it senses unsafe driving events including speeding, aggressiveness and more. Simultaneously, thanks to the cellular connection provided by the AirPrime WMP100 Embedded Module, parents and fleet owners can be notified of the driver’s current location, actions and driving performance through text, voicemail or email. All driving information is reported and stored on a web portal for later review.

“inthinc technology has been proven to reduce driving risks and to establish and maintain better driving habits,” said Todd Follmer, CEO of inthinc. “While the in-vehicle mentoring functionality helps foster safe driving, the reliable two-way data communication provided by the Sierra Wireless module enables us to bring peace of mind to parents and important business information to fleet owners.”

“We are very proud to be a part of these powerful customer products,” said Dan Schieler, Senior Vice President, Worldwide Sales for Sierra Wireless. “We believe that by enabling these truly innovative devices with reliable and affordable cellular technology we may have a hand in making the roads safer for everyone.”

About the AirPrime WMP100
The Sierra Wireless AirPrime WMP100 Intelligent Embedded Module is a feature-enhanced GSM/GPRS microprocessor for applications requiring mid-range performance. The BGA form factor and dedicated IOs are suited for automated component placement and enables developers to optimize their total system cost. Application developers using the AirPrime WMP series modules can use the Open AT® Operating Systemand its integrated development environment built on Eclipse™ to develop, compile, download, test and debug applications, reducing cost and time-to-market.

For more information about Sierra Wireless AirPrime intelligent embedded modules, please visit To contact the Sierra Wireless Sales Desk, call +1 (604) 232-1488 or email

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About Sierra Wireless
Sierra Wireless (NASDAQ: SWIRTSX: SW) is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and machine-to-machine communications. Our customers count on us to help them succeed with early access to new wireless technologies and innovative, reliable, high-performing solutions for a broad range of applications. For more information about Sierra Wireless, visit

AirPrime and Open AT are trademarks of Sierra Wireless. Other product or service names mentioned herein may be the trademarks of their respective owners.

Forward Looking Statements
This press release contains forward-looking statements that involve risks and uncertainties. These forward-looking statements relate to, among other things, plans and timing for the introduction or enhancement of our services and products, statements about future market conditions, supply conditions, channel and end customer demand conditions, revenues, gross margins, operating expenses, profits, and other expectations, intentions, and plans contained in this press release that are not historical fact. Our expectations regarding future revenues and earnings depend in part upon our ability to successfully develop, manufacture, and supply products that we do not produce today and that meet defined specifications. When used in this press release, the words “plan”, “expect”, “believe”, and similar expressions generally identify forward-looking statements. These statements reflect our current expectations. They are subject to a number of risks and uncertainties, including, but not limited to, changes in technology and changes in the wireless data communications market. In light of the many risks and uncertainties surrounding the wireless data communications market, you should understand that we cannot assure you that the forward-looking statements contained in this press release will be realized.


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