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Automotive Search Marketing Webinar Explains Google Analytics


Brian Pasch, CEO of PCG Digital Marketing, and will host an informative Search Marketing webinar for automotive professionals on June 22nd from 10am-12pm. The webinar will highlight Google Analytics and Webmaster Tools and how these tools can be utilized to increase traffic, leads and sales to a dealer’s web properties.

The June 22nd webinar will explain in-depth Google Analytics, Google Insights for Search and Google Webmaster Tools, three tools that must be utilized by Internet sales managers. The webinar will help dealer professionals understand what the Google data is indicating and how to use it to power up their website traffic and conversion numbers.

Attendees of the webinar will learn how to create more effective digital marketing strategies by using the free information Google provides. “The art of effective digital marketing is to know what the Google reporting data is telling you,” says Pasch. “During the webinar I will demonstrate a number of strategies that can turn the data reported from these tools into actionable strategies to improve traffic to a website.”

The webinar will be held on Tuesday June 22, 2010 from 10:00 am – 12:00 noon. The cost is $25 per dealership rooftop login. Early registration is encouraged as the event is expected to sell out quickly. More information and links to registration can be found at

About the Brian Pasch and PCG Digital Marketing

Brian Pasch, CEO is a veteran marketing expert and a noted expert in the field of Automotive SEO and Automotive Digital Marketing. His career has spanned both management and technology roles.

He continues to lead research into Digital Marketing platforms. PCG continually tests new digital marketing strategies that can provide a cost effective channels for business advertising and lead generation.

PCG works for and with an ever-growing number of auto dealers and dealer groups from all over the country to maximize results of their digital marketing efforts.

About DealerRefresh

DealerRefresh is for the car dealer Internet sales professional thriving for more information looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. DealerRefresh was the first site to bring automotive Internet sales professionals together in one virtual spot.

The website covers everything from internet marketing best practices for dealers, what works with SEO and search engine marketing, how online video fits into a dealer’s landscape to online reputation management for any dealership.


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