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HP Taps Richard Gerstein to Lead Strategy and Worldwide Marketing for Personal Systems Group


PALO ALTO, Calif., HP today announced that Richard Gerstein, a marketing executive with more than 20 years of experience in the consumer products and retail industries, will join HP in mid-May as senior vice president of Strategy and Worldwide Marketing for the Personal Systems Group (PSG) at HP.

Gerstein comes to HP from Sears Holding Corp., where he served as president of Marketing. Previously, he served as chief marketing officer of the Sears brand. In these roles, Gerstein drove strong business results and market-share gains with new brand positioning and advertising. He also implemented best-in-class teams and capabilities around customer-relationship management, customer loyalty, digital and social media, and program analytics.

“Richard is a bright, creative and entrepreneurial leader with two decades of experience in retail marketing,” said Todd Bradley, executive vice president, Personal Systems Group, HP. “I’m confident he’ll continue to strengthen the HP brand while maintaining PSG’s focus on profitable growth and conveying rich experiences to our consumer and business customers.”

Prior to his time at Sears, Gerstein held key leadership positions at Alberto-Culver Co. and He also spent 13 years at Procter & Gamble, where he held various roles in marketing.

Gerstein succeeds Satjiv S. Chahil, who announced his retirement earlier this year. HP maintains a consulting relationship with Chahil.

“I want to thank Satjiv for reinventing marketing at PSG and introducing ‘The Computer Is Personal Again’ campaign, which lifted the entire HP brand and helped us become the world’s largest PC maker,” said Bradley. “I’m pleased Satjiv will continue to serve HP in an advisory capacity to me and the entire PSG leadership team.”

About HP

HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems. More information about HP (NYSE: HPQ) is available at

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance or market share relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the execution and performance of contracts by HP and its customers, suppliers and partners; the achievement of expected operational and financial results; and other risks that are described in HP’s Quarterly Report on Form 10-Q for the fiscal quarter ended January 31, 2010 and HP’s other filings with the Securities and Exchange Commission, including but not limited to HP’s Annual Report on Form 10-K for the fiscal year ended October 31, 2009. HP assumes no obligation and does not intend to update these forward-looking statements.


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