The largest FAN arena for over 20 million spectators is open

* t-online.de Sport and FUSSBALL.DE fire the starting shot for reporting on the 2010 World Cup
* FAN Arena: The largest 3D point of contact in the German-speaking world.
* Twelve portals operated by t-online.de (sports, news, entertainment, travel, lifestyle, business, etc.) combine their content with that of FUSSBALL.DE for the World Cup.

FAN Arena 2010 opens its gates
A good 50 days before the start of the 2010 FIFA World Cup in South Africa, t-online.de Sport and FUSSBALL.DE launch their official World Cup reporting forum and open their jointly run FAN Arena 2010 to all visitors. Fans can now check out areas such as the stand, player dressing rooms, the Match Center and fan shop, all part of the virtual soccer temple, containing all sorts of information about the World Cup. Capable of serving over 20 million fans, the FAN Arena is the largest 3D point of contact for German-speaking World Cup fans.

Never before has there been such an effective networking of topics revolving around soccer. All of t-online.de’s twelve portals (sports, news, entertainment, travel, lifestyle, business, etc.) have combined their content on the upcoming World Cup with that of FUSSBALL.DE, the interactive online portal run by the German Football Association Bund (DFB), together under one roof. The number one general interest portal in Germany and FUSSBALL.DE, with an overall range of 20 million unique users each month, are targeting the broad masses of soccer-loving fans in Germany. Together, t-online.de Sport and FUSSBALL.DE have a user community of 3.6 million unique users.

Exclusive content, extensive information and entertainment:
With DFB team content provided by the German Football Association and news on the World Cup as well as exclusive formats (fan reporters, prominent World Cup column and the South Africa special with “Jens for fans,” the report layouts include a large number of moving images. Content is sent in linear format via the arena’s video cubes and users can also access this content in the video area. Fans can access results, live tickers and game reports on each match by simply visiting the Match Center. Another interactive and exciting feature is the unusual prediction game “World Cup Prophet”.

This provides companies that want to use the portal to advertise with new ways to reach users. InteractiveMedia, the leading quality marketing firm when it comes to reaching customers, is in charge of marketing online advertising space.

Hyundai is the FAN Arena’s main sponsor
Hyundai agreed to be the main partner and sponsor for the FAN Arena’s exclusive branding activities and will soon be addressing the entire fan community of 20 million visitors in high visibility. Panasonic and L’Oreal will have their own FAN Arena areas as partners of the campaign. Through the genuine feel of the arena, advertising companies can present themselves in an emotional soccer environment at a real stadium and in the more extensive editorial area as well.


About t-online.de Sport
t-online.de Sport is your competent partner for daily information on current sports topics and, with a range of 2.19 million unique users per month (source: AGOF Internet Facts 2009-IV), one of the largest sports portals in Germany. You can find current reports from all over the sports world including live tickers, exclusive content, video streams, rankings and background information on the Deutsche Telekom Internet portal www.t-online.de. The site includes comprehensive contninuous information on focus topics such as soccer, the German Bundesliga, motorsports, Formula 1, handball and boxing, each with its own section. The site also includes reports related to specific occasions on ice hockey, tennis, basketball, cycling and track and field. t-online.de Sport is marketed as a package together with FUSSBALL.DE and kicker Online with a market coverage of 65% of all online sports fans in Germany.

About t-online.de
www.t-online.de is the Internet portal of Deutsche Telekom. News, e-mails, weather and shopping: various topic-specific editorial teams provide comprehensive information and entertainment at t-online.de, reaching 43.3% of all Internet users in Germany with their articles. The total reach of t-online.de is 18.83 million unique users per month (source: AGOF Internet Facts 2009-IV) and it is therefore Germany’s general interest portal with the broadest reach, and fifteen million video requests per month it is also a perfect platform for advertising customers.

About FUSSBALL.DE
FUSSBALL.DE, the interactive online portal run by the German Football Association (formerly known as the DFB and state organizations official results service), is provided in association with Deutsche Telekom AG and is to be developed into the largest soccer portal in Germany. FUSSBALL.DE is the only Internet site to provide complete match schedules, results and current tables and statistics for some 1.4 million matches involving 178,396 teams (25,726 clubs) organized within the German Football Association. The editorial service contains comprehensive information on all national and international leagues and competitions as well as exclusive moving image content and a number of unique formats. In addition, commentary and spoken, pictorial and audio contributions from the integrated soccer community of over 140,000 members are included as part of the editorial content.