Measuring Advertising Campaign Effectiveness and Impact

April 27, 2010 – Silicon Valley, CA – Crowd Science (http://www.crowdscience.com), a provider of technology-driven online market research services, is sponsoring a live web event on Thursday, 29 April 2010. The event will be conducted at 1:30PM EDT (New York), 10:30AM PDT (San Francisco). The live event will show how a new automated online application can accurately measure Ad Campaign results. Crowd Science’s Campaign Profiler application has already signed on multiple high-profile online publishers.

Attendees may register at http://bit.ly/ad_campaigns

Topics:
- TOUCH – how to determine if a campaign has reached its intended audience
- RECALL – how to assess basic brand metrics of recall, usage and loyalty
- IMPACT - how to measure creative and message recall, brand testing and attribute testing

Who Should Attend:
- Online Publishers and Media Site Managers
- Digital Advertising Experts
- Brand Managers
- Advertising Sales Executives
- Online Research Specialists

Online registration link:
http://bit.ly/ad_campaigns

Listen in as the Crowd Scientists explain how to get rapid, accurate, cost effective metrics regarding advertising campaigns in the digital realm. Crowd Science Campaign Profiler was designed to be more accurate, easier to use and more cost effective than existing manual measurement solutions.

Sponsored by the Crowd Scientists
Crowd Science (http://www.crowdscience.com), based in Mountain View, CA with offices in Toronto and Sydney is redefining online market research by combining the benefits of web analytics and survey research in a single research platform. This revolutionary approach enables easier, faster, and more accurate online research results via low-overhead and highly automated research apps, opening up a new world of research possibilities. With the innovative Crowd Science Research Platform, proprietary SmartSample methodology, and growing suite of special-purpose research applications, Crowd Science is helping publishers, brands, agencies, and ad networks generate better insights that increase ad sales, inform editorial decisions, and demonstrate the ROI of marketing programs.

Contact Information

Grover Righter

Marketing

Crowd Science

Contact via E-mail