GroupM China agencies score top ratings in R3:GC Agency Scope Study

SHANGHAI — GroupM China agencies Maxus, MediaCom, Mediaedge:cia and Mindshare achieved top ratings for 16 out of 29 client satisfaction performance measures in the R3:GC Agency Scope Study 2010, more than any other media agency network in China.

In the same study, Mindshare also scored Best Overall Agency in the agency perception measures.

“This is the strongest result for an agency group in China since the study started five years ago. Even this has never been achieved in any agency group in Europe where our partner, Grupo Consultores, have conducted the same studies for thirty years.” said Greg Paull, Principal, R3.

Bessie Lee, CEO, GroupM China, said, “It is always such a pleasure to know that we have clients who are happy with our work and are pleased to give praise. This is a great testimony to our practice in always putting our clients first in everything we do"

GroupM agencies were highly commended in the following client satisfaction performance categories:

MediaCom China
- Overall client satisfaction (second year win)
- Monitors clients’ competition
- Possesses good research tools
- Great use of market and consumer insights
- Good media creativity
- Strong in communications planning
- Provides good service to clients
- Provides good assessments
- Able to get favourable media prices
- Understands ROI

Maxus China
- Strong in media planning
- Agency has good momentum
- Agency has a transparent financial system
- Has Insights into Tier 2,3,4 markets

Mindshare China
- Gets good positions in media
- Best overall agency – perception measures

MEC China
- Good in administrative procedures


Research Methodology
The R3:GC Agency Scope is conducted via face-to-face interviews with China’s top marketing decision makers working with creative, media and marketing services agencies across China.
234 of the biggest multinational and local advertisers, across Shanghai, Beijing, Guangzhou and some tier 2 cities were covered. In total there were 317 creative agency relationships and 201 media agency relationships reviewed in-depth.

The results reveal what marketers want from their agencies, what do they know about agencies and how do their agencies perform.

The research is the most robust of its kind and is conducted across China and in 8 markets globally every 2 years.


About GroupM China
GroupM is WPP’s consolidated media investment management operation, serving as the parent company to agencies including Maxus, MediaCom, Mediaedge:cia and Mindshare and Kinetic.

GroupM is the global number one media investment management group.

GroupM employs more than a thousand people in eight cities across China. With total media billings in excess of USD 3.36 billion (RECMA: 2008 Definitive), GroupM is China’s top media management group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.

For more information, please visit www.groupmchina.com.

About R3
R3 is a global marketing consultancy based in China and Beijing and working across Asia. Their core expertise is on improving the effectiveness and efficiency of marketers and their agencies. Founded in 2002, it works with eight of the world’s top twenty global marketers.
For more information, http://www.rthree.com, write to sally@rthree.com or call +65 6221 1244.