Coca-Cola North America Announces "Picture Your Family At The Idol Finale" Sweepstakes With Regal Entertainment Group

ATLANTA - With the purchase of a large fountain Coca-Cola® at a Regal theatre, moviegoers can win a trip to Hollywood to attend the American Idol Finale this May!

Coca-Cola North America has been an official sponsor of the number one-rated television program, American Idol, for all of its nine seasons on Tuesdays and Wednesdays on FOX. Coca-Cola has joined forces with Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the nation’s largest theatre circuit, to launch the “Picture Your Family at the Idol Finale” Sweepstakes.

Coca-Cola is the official sponsor of the Sweepstakes, which runs through April 1. Regal Crown Club members 18 years or older can enter for their chance to win the grand prize of a trip for four to attend the two-part American Idol Finale at the NOKIA Theatre L.A. Live. To enter, moviegoers can sign up or use their existing Regal Crown Club card when purchasing any large Coca-Cola fountain product. Fans can also enter for free by mailing a 3x5 card printed with the information described in the Official Rules in a business size (#10) envelope to: Regal Crown Club/Coca-Cola/American Idol Entries, 7132 Regal Lane, Knoxville, TN 37918. Mailed entries must be received by 4/1/2010. For Official Rules and complete details, visit www.REGmovies.com.

“Regal theatres continue to be a great partner of Coca-Cola. We are excited to jointly launch this customized American Idol sweepstakes that will reward one of Regal’s loyal consumers with a trip to the American Idol Finale. We look forward to continue working with Regal to develop unique, value-added promotions that enhance the moviegoing experience for Regal consumers,” said Stefanie Miller, Coca-Cola North America Vice President of Strategic Partnership Marketing.

“Through our partnership with Coca-Cola, Regal Crown Club members have a chance to see the Finale of this very popular show in person. Regal Entertainment Group is thrilled to give our most loyal moviegoers the opportunity to take their family to see these rising stars and to experience the excitement and glamour that is L.A. LIVE,” stated Dick Westerling, Regal Entertainment Group Senior Vice President of Marketing and Advertising. “Coca-Cola is a premiere partner for Regal and we are honored to once again collaborate through this tremendous promotion.”

With more than six million active members, Regal Crown Club is the number one theatre loyalty program in the country. The Regal Crown Club allows moviegoers to accumulate credits at the box office and concession stand to earn free popcorn, soft drinks and movies. Regal Crown Club membership is free and open to everyone 13 years of age and older. Membership is obtainable at any Regal Entertainment Group theatre or online at www.REGmovies.com. Full contest rules are also available online.

About Coca-Cola North America
Coca-Cola North America is a unit of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Together with Coca-Cola®, recognized as the world’s most valuable brand, the Company’s portfolio includes 14 billion dollar brands, including Diet Coke®, Fanta®, Sprite®, Coca-Cola Zero®, vitaminwater, POWERADE®, Minute Maid®, Simply® and Georgia® Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our For more information about our Company, please visit our website at www.thecoca-colacompany.com.

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) is the largest motion picture exhibitor in the United States. The Company’s theatre circuit, comprising Regal Cinemas, United Artists Theatres and Edwards Theatres, operates 6,768 screens in 548 locations in 39 states and the District of Columbia. Regal operates theatres in all of the top 32 and 44 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company’s theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations. Additional information is available on the Company’s Web site at www.REGmovies.com.