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Burson-Marsteller announces two new hires


SYDNEY — Burson-Marsteller Australia (B-M), a leading Australian public relations and communications consultancy, today announced two new additions to their Sydney and Melbourne offices, with the appointment of Adam Blight as Head of the Melbourne office and Corporate and Public Affairs Manager and Ivana Tranchini appointed Associate in the Corporate and Public Affairs team in Sydney.

Mr Blight joins B-M with 11 years of international experience in corporate affairs, issues management, stakeholder engagement and media and government relations. As Head of B-M Melbourne, he will be responsible for developing new business and growing B-M’s presence in Victoria.

“Adam’s broad understanding and extensive experience in corporate and public affairs, especially his knowledge of strategic communications, will make him a great asset to the Melbourne office. We are delighted to welcome Adam to the team and expect to see B-M Melbourne grow rapidly over the next two years,” said Brian West, Market Leader, Australia.

Prior to joining B-M, Mr Blight was General Manager, External Affairs, with CPA Australia, one of the world’s largest accounting professional bodies. His previous experience includes positions with Austrade, ASIO, the Office of William J. Clinton in New York, London-based charity Help the Aged and the Victorian Premier’s Office.

“Burson-Marsteller is well positioned to deploy its international network and local knowledge to tap into Victoria’s growing economy and broad base of industries. Victoria is home to some of the country’s largest organisations and accounts for almost 25% of the Australian economy, making it an exciting place to grow an international brand such as B-M’s,” Mr Blight said.

Ms. Tranchini, whose expertise is strategy development, stakeholder relations and brand building, joins B-M Sydney from a smaller specialist consultancy. With significant knowledge of corporate affairs, government outreach and consumer communication, she will work closely with an array of key clients including Trust Company, Siemens and Huawei Technologies.

About Burson-Marsteller
Burson-Marsteller (, established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm’s seamless worldwide network consists of 57 wholly-owned offices and 44 affiliate offices, together operating in 58 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world’s leading communications services networks.


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