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InfoTrends/CAP Ventures Releases Major Study on Commercial Digital Display Systems


WEYMOUTH, MA -- Jan. 21, 2005 -- InfoTrends/CAP Ventures announces the release of a new study focused on the growing opportunities for electronic displays and narrowcasting networks in commercial environments. The study entitled “The North American Commercial Digital Display Market” provides detailed research, forecasts, and analysis on the commercial market for display technology and services.

According to study data, narrowcasting revenue is currently valued at $452 million. InfoTrends/CAP Ventures expects this market to experience a CAGR (Compound Annual Growth Rate) of over 20%, reaching $1.3 billion by 2009.

At the same time, however, the market sizing and forecast show that the largest single revenue component for this industry is and will continue to be external advertising revenues. An additional $161 million in advertising revenues were generated in 2004, and this amount is expected to increase at a CAGR of 40% to reach $857 million in 2009.

“This study builds on our landmark narrowcasting report that was released in 2002,” noted Norman McLeod, a Project Manager at InfoTrends/CAP Ventures. “Since this report was released, there have been dramatic advances in display technology, network infrastructure, components, and software for creating, managing, distributing, and displaying digital images and video content.” Key findings of this study include:

* Sales of hardware, software, installation and integration services, and support for all commercial display applications totaled nearly $1.7 billion in 2004.

* For networked display systems in retail and public spaces, network operation / management services and advertising revenues generated an additional $413 million.

* This industry is expected to demonstrate a CAGR in excess of 25% over the next five years.

* Over the next five years, cost-effective LCDs will be the most popular technology for digital signage applications because of their longevity, reliability, low power consumption, and attractive price point.

Research for this study consisted of a series of in-depth interviews with key industry players, users, and prospects; extensive secondary research; vendor profiles; and a series of structured surveys.

The surveys were conducted between September and December 2004. We received responses from 882 managers working at advertising agencies, media companies, retailers, consumer goods manufacturers, and related companies, as well as corporate/IT managers.

For more information on the study or to make a purchase, please contact Scott Phinney at (781) 616-2100, ext. 123 or via e-mail at

About InfoTrends/CAP Ventures:

InfoTrends/CAP Ventures is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends/CAP Ventures is available on the Web at


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